Visual Thinking: for Design

Front Cover
Morgan Kaufmann, Jul 27, 2010 - Computers - 256 pages
5 Reviews
Increasingly, designers need to present information in ways that aid their audience’s thinking process. Fortunately, results from the relatively new science of human visual perception provide valuable guidance.

In Visual Thinking for Design, Colin Ware takes what we now know about perception, cognition, and attention and transforms it into concrete advice that designers can directly apply. He demonstrates how designs can be considered as tools for cognition - extensions of the viewer’s brain in much the same way that a hammer is an extension of the user’s hand.

Experienced professional designers and students alike will learn how to maximize the power of the information tools they design for the people who use them.

• Presents visual thinking as a complex process that can be supported in every stage using specific design techniques.
• Provides practical, task-oriented information for designers and software developers charged with design responsibilities.
• Includes hundreds of examples, many in the form of integrated text and full-color diagrams.
• Steeped in the principles of “active vision, which views graphic designs as cognitive tools.
 

What people are saying - Write a review

We haven't found any reviews in the usual places.

Contents

CHAPTER 1 VISUAL QUERIES
1
CHAPTER 2 WHAT WE CAN EASILY SEE
23
CHAPTER 3 STRUCTURING TWODIMENSIONAL SPACE
43
CHAPTER 4 COLOR
65
VISUAL SPACE AND TIME
87
CHAPTER 6 VISUAL OBJECTS WORDS AND MEANING
107
CHAPTER 7 VISUAL AND VERBAL NARRATIVE
129
CHAPTER 8 CREATIVE METASEEING
147
CHAPTER 9 THE DANCE OF MEANING
165
INDEX
183
Copyright

Other editions - View all

Common terms and phrases

Popular passages

Page 20 - THE POWER OF THE UNAIDED MIND IS HIGHLY OVERRATED. WITHOUT external aids, memory, thought, and reasoning are all constrained. But human intelligence is highly flexible and adaptive, superb at inventing procedures and objects that overcome its own limits.
Page ii - Fowler and Victor Stanwick The Mobile Connection: The Cell Phone's Impact on Society Richard Ling Information Visualization: Perception for Design, 2nd Edition Colin Ware Interaction Design for Complex Problem Solving: Developing Useful and Usable Software Barbara Mirel The Craft of Information Visualization: Readings and Reflections Written and edited by Ben Bederson and Ben Shneiderman HCI Models, Theories, and Frameworks: Towards a Multidisciplinary Science Edited by John M. Carroll Web Bloopers:...
Page i - The Morgan Kaufmann Series in Interactive Technologies Series Editors: • Stuart Card, PARC • Jonathan Grudin, Microsoft • Jakob Nielsen, Nielsen Norman Group...
Page 20 - ... HIGHLY OVERRATED. WITHOUT external aids, memory, thought, and reasoning are all constrained. But human intelligence is highly flexible and adaptive, superb at inventing procedures and objects that overcome its own limits. The real powers come from devising external aids that enhance cognitive abilities. How have we increased memory, thought, and reasoning? By the invention of external aids: It is things that make us smart.

About the author (2010)

The author takes the "visual" in visualization very seriously. Colin Ware has advanced degrees in both computer science (MMath, Waterloo) and the psychology of perception (Ph.D., Toronto). He has published over a hundred articles in scientific and technical journals and at leading conferences, many of which relate to the use of color, texture, motion, and 3D in information visualization. In addition to his research, Professor Ware also builds useful visualization software systems. He has been involved in developing 3D interactive visualization systems for ocean mapping for over twelve years, and he directed the development of the NestedVision3D system for visualizing very large networks of information. Both of these projects led to commercial spin-offs. Professor. Ware recently moved from the University of New Brunswick in Canada to direct the Data Visualization Research Laboratory at the University of New Hampshire.

Bibliographic information