Universal Methods of Design: 100 Ways to Research Complex Problems, Develop Innovative Ideas, and Design Effective Solutions

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Rockport Publishers, Feb 1, 2012 - Design - 208 pages
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This comprehensive reference provides a thorough and critical presentation of 100 research methods, synthesis/analysis techniques, and research deliverables for human centered design, delivered in a concise and accessible format perfect for designers, educators, and students.
 
Universal Methods of Design serves as an invaluable compendium of methods that can be easily referenced and used by cross-disciplinary teams in nearly any design project.
 
Methods and techniques are organized alphabetically for ongoing, quick reference. Each method is presented in a two-page format. The left-hand page contains a concise description of the method, accompanied by references for further reading. On the right-hand page, images and cases studies for each method are presented visually. The relevant phases for design application are highlighted as numbered icons along the right side of the page, from phases 1 (planning) through 5 (launch and monitor).

Build more meaningful products with these methods and more: A/B Testing, Affinity Diagramming, Behavioral Mapping, Bodystorming, Contextual Design, Critical Incident Technique, Directed Storytelling, Flexible Modeling, Image Boards, Graffiti Walls, Heuristic Evaluation, Parallel Prototyping, Simulation Exercises, Touchstone Tours, and Weighted Matrix. 

This essential guide:

  • Dismantles the myth that user research methods are complicated, expensive, and time-consuming
  • Creates a shared meaning for cross-disciplinary design teams
  • Illustrates methods with compelling visualizations and case studies
  • Characterizes each method at a glance
  • Indicates when methods are best employed to help prioritize appropriate design research strategies

Universal Methods of Design is an essential resource for designers of all levels and specializations.

 

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Contents

52 Laddering
110
53 Literature Reviews
112
54 The Love Letter the Breakup Letter
114
55 Mental Model Diagrams
116
56 Mind Mapping
118
57 Observation
120
58 Parallel Prototyping
122
59 Participant Observation
124

08 Brainstorm Graphic Organizers
22
09 Business Origami
24
10 Card Sorting
26
11 Case Studies
28
12 Cognitive Mapping
30
13 Cognitive Walkthrough
32
14 Collage
34
15 Competitive Testing
36
16 Concept Mapping
38
17 Content Analysis
40
18 Content Inventory Audit
42
19 Contextual Design
44
20 Contextual Inquiry
46
21 Creative Toolkits
48
22 Critical Incident Technique
50
23 Crowdsourcing
52
24 Cultural Probes
54
25 Customer Experience Audit
56
26 Design Charette
58
27 Design Ethnography
60
28 Design Workshops
62
29 Desirability Testing
64
30 Diary Studies
66
31 Directed Storytelling
68
32 Elito Method
70
33 Ergonomic Analysis
72
34 Evaluative Research
74
35 Evidencebased Design
76
36 Experience Prototyping
78
37 Experience Sampling Method
80
38 Experiments
82
39 Exploratory Research
84
40 Eyetracking
86
41 Flexible Modeling
88
42 FlyontheWall Observation
90
43 Focus Groups
92
44 Generative Research
94
45 Graffiti Walls
96
46 Heuristic Evaluation
98
47 Image Boards
100
48 Interviews
102
49 KJ Technique
104
50 Kano Analysis
106
51 Key Performance Indicators
108
60 Participatory Action Research PAR
126
61 Participatory Design
128
62 Personal Inventories
130
63 Personas
132
64 Photo Studies
134
65 Picture Cards
136
66 Prototyping
138
67 Questionnaires
140
68 Rapid Iterative Testing Evaluation RITE
142
69 Remote Moderated Research
144
70 Research Through Design
146
71 Roleplaying
148
72 Scenario Description Swimlanes
150
73 Scenarios
152
74 Secondary Research
154
75 Semantic Differential
156
76 Shadowing
158
77 Simulation Exercises
160
78 Site Search Analytics
162
79 Speed Dating
164
80 Stakeholder Maps
166
81 Stakeholder Walkthrough
168
82 Storyboards
170
83 Surveys
172
84 Task Analysis
174
85 Territory Maps
176
86 Thematic Networks
178
87 Thinkaloud Protocol
180
88 Timeaware Research
182
89 Touchstone Tours
184
90 Triading
186
91 Triangulation
188
92 Unobtrusive Measures
190
93 Usability Report
192
94 Usability Testing
194
95 User Journey Maps
196
96 Value Opportunity Analysis
198
97 Web Analytics
200
98 Weighted Matrix
202
99 Wizard of Oz
204
100 Word Clouds
206
ACKNOWLEDGMENTS
208
Copyright

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About the author (2012)

Bruce Hanington is a professor and head of the School of Design at Carnegie Mellon University in Pittsburgh, Pennsylvania. Prior to this, he was director of graduate studies, and program chair of industrial design. Bruce has dedicated his teaching and research to methods and practices for human centered design, with an emphasis on design ethnography, participatory design, and the meaning of form in context. In addition to working with industry partners through collaborative projects and executive education, his work has been published in Design Issues, The Design Journal, and Interactions, with chapters in Affective Sciences in Human Factors and Human-Computer Interaction and The Routledge Handbook of Sustainable Design.

Bella Martin is a Lead User Experience Researcher in Atlanta, Georgia. After contributing to award-winning design projects for Microsoft Research, the US Postal Service, GlaxoSmithKline, and Allstate Financial, she now invests much of her time working with organizations who are new to the methods of user-centered research, but eager to give their users a voice in the design process. Bella holds a Master of Design from Carnegie Mellon University, where she first began her ongoing work in visualizing user-centered research methods.

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