20 Ads that Shook the World: The Century's Most Groundbreaking Advertising and how it Changed Us All

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Three Rivers Press, 2000 - Business & Economics - 229 pages
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James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum's creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike's “Just Do It,” Clairol's “Does She or Doesn't She?,” Leo Burnett's invention of the Marlboro Man, Revlon's Charlie Girl, Coke's re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
 

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User Review  - LynnB - LibraryThing

Mr. Twtichell takes the reader through 20 iconic ads that changed not only advertising, but he argues, popular culture as well. The book is short enough (215 pages) to be entertaining and has just ... Read full review

Contents

Introduction A A
1
Prince of Humbug
16
Personalizing the Corporate Face
26
John E Millaiss A Childs World and the Powers of Associated Value 4
48
Gerard lambert and Selling the Need 4
60
Advertising on the First Electronic Medium 4
70
The Birth of Advocacy Advertising
80
A Good Campaign ls Forever
88
The Perfect Campaign
126
David Ogilvy and the Branding of Branding
136
Howwould You Like a Hammer in the Head?
146
ThirtySecond Politics
154
The Metaphysics oi Wrap
174
TheAd as Artifact 1s4 19 THE RISE AND Ellll AND RISE DE TIIE INFDIIERCIM Call Now Operators Are Standing By
194
217
216
Copyright

The Claus That Refreshes
102

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About the author (2000)

JAMES B. TWITCHELL is the author of several books on advertising, including Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: The Trashing of Taste in America. He is an alumnus professor of English at the University of Florida.

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