20 Ads that Shook the World: The Century's Most Groundbreaking Advertising and how it Changed Us AllJames Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum's creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike's “Just Do It,” Clairol's “Does She or Doesn't She?,” Leo Burnett's invention of the Marlboro Man, Revlon's Charlie Girl, Coke's re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over. |
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User Review - LynnB - LibraryThingMr. Twtichell takes the reader through 20 iconic ads that changed not only advertising, but he argues, popular culture as well. The book is short enough (215 pages) to be entertaining and has just ... Read full review
Contents
Introduction | 1 |
PLMNM Pintenthumbus | 16 |
DDIAE PINKHAMS VEGEIABLECOMPOUND Personalizing the Corporate Face | 26 |
PEARS SOAP John E Millaiss A Childs World and the POWers of ASSOciated Walue | 38 |
PEPSODENE Claude Hopkins and the Magic of the Preemptive Claim | 48 |
LISTERINE Gerard Lambert and Selling the Need | 60 |
Advertising on the First Electronic Medium | 70 |
The Birth of Advocacy Advertising | 80 |
Howtºlemise abangelos Pºud | 118 |
HEMAIBOROMMTeraſed campaign | 126 |
David Ogilvy and the Branding of Branding | 136 |
How Would You Like a Hammer in the Head? | 146 |
IBIS ºn tPIMRIt second Polics | 154 |
Lºs SHEswtº CHARIEThe Polics of scent | 162 |
The Metaphysics of Wrap | 174 |
ºffs 1984 he dashtad | 184 |
A Good Campaign is Forever | 88 |
The Claus That Refreshes | 102 |
Hºlswºllewinºmadameramwal | 108 |
| 217 | |
| 221 | |
Other editions - View all
Twenty Ads That Shook the World: The Century's Most Groundbreaking ... James B. Twitchell No preview available - 2000 |
Common terms and phrases
Absolut adman adver advertising agency American Anacin audience Ayer Barnum Barratt become beer Bernbach better bottle brand broadcast Bufferin called campaign celebrity century Charlie cigarette circus claim Clairol Claude Hopkins Coke commercial consumers copy copywriter cowboy creative culture David Ogilvy diamond dollars endorsement fact famous film forever going Goldwater hair coloring halitosis Hathaway shirts headline Hopkins humbug infomercial knew Lambert Leo Burnett Listerine look Lydia Lydia Pinkham magazine magic Marlboro Michael Jordan million Miss Clairol modern movie never Nike objects P. T. Barnum package paint Pepsodent percent perfume Pinkham popular radio Reeves Revlon Rosser Reeves Santa sell shoes smell soap sold taste teeth television tell things tion tising trade card wear William Bernbach women word young
Bibliographic information
| Title | 20 Ads that Shook the World: The Century's Most Groundbreaking Advertising and how it Changed Us All |
| Author | James B. Twitchell |
| Edition | illustrated, reprint, revised |
| Publisher | Three Rivers Press, 2000 |
| ISBN | 0609807234, 9780609807231 |
| Length | 229 pages |
| Subjects | › Social Science / Popular Culture |
| Export Citation | BiBTeX EndNote RefMan |