20 Ads that Shook the World: The Century's Most Groundbreaking Advertising and how it Changed Us AllJames Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum's creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike's “Just Do It,” Clairol's “Does She or Doesn't She?,” Leo Burnett's invention of the Marlboro Man, Revlon's Charlie Girl, Coke's re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over. |
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LibraryThing Review
User Review - LynnB - LibraryThingMr. Twtichell takes the reader through 20 iconic ads that changed not only advertising, but he argues, popular culture as well. The book is short enough (215 pages) to be entertaining and has just ... Read full review
Contents
Introduction A A | 1 |
Prince of Humbug | 16 |
Personalizing the Corporate Face | 26 |
John E Millaiss A Childs World and the Powers of Associated Value 4 | 48 |
Gerard lambert and Selling the Need 4 | 60 |
Advertising on the First Electronic Medium 4 | 70 |
The Birth of Advocacy Advertising | 80 |
A Good Campaign ls Forever | 88 |
The Claus That Refreshes | 102 |
Other editions - View all
Twenty Ads That Shook the World: The Century's Most Groundbreaking ... James B. Twitchell No preview available - 2000 |
Common terms and phrases
Absolut adman adver advertising agency American Anacin audience Ayer Bamum Barnum Barratt become beer better bottle brand broadcast called campaign celebrity century Charlie cigarette circus claim Clairol Claude Hopkins Coke commercial consumer copy copywriter creative culture David Ogilvy diamond endorsement fact famous film first Goldwater hair coloring halitosis Hathaway headline Hopkins infomercial jordan knew Lambert Leo Burnett Listerine look Lydia Lydia Pinkham magazine magic Marlboro Michael jordan million Miss Clairol modern movie never Nike objects Ogilvy P. T. Barnum package paint Pears Pepsodent percent perfume Philip Morris political popular radio Reeves Revlon Santa scientific sell shirt shoes smell soap sold stations taste teeth television tell things Thomas Barratt tion tising trade card Vhat VVhat wear women word York young
Bibliographic information
| Title | 20 Ads that Shook the World: The Century's Most Groundbreaking Advertising and how it Changed Us All |
| Author | James B. Twitchell |
| Edition | illustrated, reprint, revised |
| Publisher | Three Rivers Press, 2000 |
| ISBN | 0609807234, 9780609807231 |
| Length | 229 pages |
| Subjects | › Business & Economics / Advertising & Promotion Social Science / Popular Culture |
| Export Citation | BiBTeX EndNote RefMan |