20 Ads that Shook the World: The Century's Most Groundbreaking Advertising and how it Changed Us AllJames Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum's creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike's “Just Do It,” Clairol's “Does She or Doesn't She?,” Leo Burnett's invention of the Marlboro Man, Revlon's Charlie Girl, Coke's re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over. |
What people are saying - Write a review
Reviews aren't verified, but Google checks for and removes fake content when it's identified
LibraryThing Review
User Review - fontanitum - LibraryThingLike it or not, commercial speech -- advertising -- makes up most of what we share as a culture. We live in a time when the vast majority of Americans can recite, almost without thinking about it, the ... Read full review
LibraryThing Review
User Review - LynnB - LibraryThingMr. Twtichell takes the reader through 20 iconic ads that changed not only advertising, but he argues, popular culture as well. The book is short enough (215 pages) to be entertaining and has just ... Read full review
Contents
John E Millaiss A Childs World and the Powers of Associated Value | 38 |
Gerard Lambert and Selling the Need | 60 |
The Birth of Advocacy Advertising | 80 |
The Claus That Refreshes | 102 |
How to Advertise a Dangerous Product | 118 |
David Ogilvy and the Branding of Branding | 136 |
ThirtySecond Politics | 154 |
The Metaphysics of Wrap | 174 |
Call Now Operators Are Standing By | 194 |
Other editions - View all
20 Ads that Shook the World: The Century's Most Groundbreaking Advertising ... James B. Twitchell No preview available - 2000 |
Common terms and phrases
advertising agency American appears Barnum became become beer better bottle brand called campaign cards celebrity century Charlie cigarette claim Clairol color comes consumers copy created culture diamond entire event fact famous feel give going hair halo hand happened Hathaway head Hopkins human important industry infomercial Jordan knew living look Lydia magazine magic Marlboro matter meaning million Miss moved natural never Nike objects Ogilvy once paint Pears percent perfume political popular radio reason Remember Santa seems sell sense shirts smell soap sold soon started stations sure talk taste television tell things thought tion trade turn usually wear woman women young
Bibliographic information
| Title | 20 Ads that Shook the World: The Century's Most Groundbreaking Advertising and how it Changed Us All |
| Author | James B. Twitchell |
| Edition | illustrated, reprint, revised |
| Publisher | Three Rivers Press, 2000 |
| ISBN | 0609807234, 9780609807231 |
| Length | 229 pages |
| Subjects | › Business & Economics / Advertising & Promotion Social Science / Popular Culture |
| Export Citation | BiBTeX EndNote RefMan |