20 Ads that Shook the World: The Century's Most Groundbreaking Advertising and how it Changed Us All

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Three Rivers Press, 2000 - Social Science - 229 pages
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James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum's creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike's “Just Do It,” Clairol's “Does She or Doesn't She?,” Leo Burnett's invention of the Marlboro Man, Revlon's Charlie Girl, Coke's re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.
 

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User Review  - LynnB - LibraryThing

Mr. Twtichell takes the reader through 20 iconic ads that changed not only advertising, but he argues, popular culture as well. The book is short enough (215 pages) to be entertaining and has just ... Read full review

Contents

Introduction
1
PLMNM Pintenthumbus
16
DDIAE PINKHAMS VEGEIABLECOMPOUND Personalizing the Corporate Face
26
PEARS SOAP John E Millaiss A Childs World and the POWers of ASSOciated Walue
38
PEPSODENE Claude Hopkins and the Magic of the Preemptive Claim
48
LISTERINE Gerard Lambert and Selling the Need
60
Advertising on the First Electronic Medium
70
The Birth of Advocacy Advertising
80
Howt║lemise abangelos P║ud
118
HEMAIBOROMMTeraſed campaign
126
David Ogilvy and the Branding of Branding
136
How Would You Like a Hammer in the Head?
146
IBIS ║n tPIMRIt second Polics
154
L║s SHEswt║ CHARIEThe Polics of scent
162
The Metaphysics of Wrap
174
║ffs 1984 he dashtad
184

A Good Campaign is Forever
88
The Claus That Refreshes
102
H║lsw║llewin║madameramwal
108

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About the author (2000)

JAMES B. TWITCHELL is the author of several books on advertising, including Adcult USA: The Triumph of Advertising in American Culture and Carnival Culture: The Trashing of Taste in America. He is an alumnus professor of English at the University of Florida.

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