20 Ads that Shook the World: The Century's Most Groundbreaking Advertising and how it Changed Us AllJames Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum's creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike's “Just Do It,” Clairol's “Does She or Doesn't She?,” Leo Burnett's invention of the Marlboro Man, Revlon's Charlie Girl, Coke's re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over. |
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LibraryThing Review
User Review - fontanitum - LibraryThingLike it or not, commercial speech -- advertising -- makes up most of what we share as a culture. We live in a time when the vast majority of Americans can recite, almost without thinking about it, the ... Read full review
LibraryThing Review
User Review - LynnB - LibraryThingMr. Twtichell takes the reader through 20 iconic ads that changed not only advertising, but he argues, popular culture as well. The book is short enough (215 pages) to be entertaining and has just ... Read full review
Contents
John E Millaiss A Childs World and the Powers of Associated Value | 38 |
Gerard Lambert and Selling the Need | 60 |
The Birth of Advocacy Advertising | 80 |
The Claus That Refreshes | 102 |
How to Advertise a Dangerous Product | 118 |
David Ogilvy and the Branding of Branding | 136 |
ThirtySecond Politics | 154 |
The Metaphysics of Wrap | 174 |
Call Now Operators Are Standing By | 194 |
Other editions - View all
20 Ads that Shook the World: The Century's Most Groundbreaking Advertising ... James B. Twitchell No preview available - 2000 |
Common terms and phrases
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