The Tipping Point: How Little Things Can Make a Big DifferenceFrom the bestselling author of The Bomber Mafia: discover Malcolm Gladwell's breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. “A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.” —Michael Lewis |
Contents
The Law of the | |
The Stickiness Factor | |
The Power of Context Part One | |
The Power of Context Part Two | |
Case Study | |
Afterword | |
Acknowledgments | |
Acclaim for Malcolm Gladwells The Tipping Point | |
Other editions - View all
The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell No preview available - 2000 |
The tipping point: how little things can make a big difference Malcolm Gladwell No preview available - 2002 |
The Tipping Point: How Little Things Can Make a Big Difference Malcolm Gladwell No preview available - 2000 |
Common terms and phrases
actually addiction advertising Airwalk answer asked become began behavior called cars child cigarettes comes Connectors contagious context course create crime don’t early effect epidemic example experiment fact five four give given Goetz going hand happened head human idea important influence interesting It’s kids kind letters lives look marketing Mavens means move never nicotine once parents percent person play possible problem psychologist question reach reason remember seems sense Sesame Street shoes simply smoking social someone spread started stickiness story suicide talking teenagers teens television tell things Tipping Point told took turn understand University watching writes York