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The Fight against Fog
Keep Sentences Short
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20 words abstrac abstract active verbs Alan Sherman American asked Atlantic Monthly audience average sentence length big words cent Christian Science Monitor clear writing communication complex concrete copy count dictionary editor employees engineer English example experience factors facts familiar words five Ws Fog Index 17 foggy Gettysburg Address give grammar hand idea industry J. D. Salinger jargon keep language lawyers letter long sentences long words magazines meaning memos ment Mickey Spillane newspaper number of words organization paper pension person picturable piece POLYSYLLABLES principles prose pulp magazines reader Reader's Digest reading difficulty reading level result revision Robert Gunning sample short staff Stirone story strong verbs syllables talk technical tences tests thought tion told trying tuberculosis understand variety Veterans vocabulary Wall Street Journal writ written word wrote yardstick