The Other Side of Innovation: Solving the Execution Challenge

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Harvard Business Press, 2010 - Business & Economics - 220 pages

Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements.

That's because "ideating" is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere.

In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative--whether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to:

* Build the Right Team: Determine who'll be on the team, where they'll come from, how they'll be organized, how much time they'll devote to the project, and how they'll navigate the delicate and conflict-rich partnership between innovation and ongoing operations.

* Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions , translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation.

Practical and provocative, this new book takes you step-by-step through the innovation execution process--so your Big Ideas deliver their full promise.

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The book talks about what to do once your idea/project gets approved. Those of you who have worked with the “dedicated team” can easily identify the perils of working with a “shared team”.
There is
always a feeling in existing team (“performance engine “) that dedicated team is given more facilities, more pay and more importance. Conflict is inevitable. There are some good examples of how great leaders are able to handle the delicate balance between two teams ex. Give due importance to the shared team.
Must read for CEOs of dedicated team and Support staff of “performance engine”

User Review - Flag as inappropriate

Mr. Vijay Govindrajan is truly an innovative thinker of our time. He is very pragmatic in his approach to solve the execution problem of innovative ideas. Must read for all corporate leaders. As a faculty at Rasmussen College I will use this book in my class.


One Divide the Labor
Two Assemble the Dedicated Team
Three Manage the Partnership
Four Formalize the Experiment
Six Seek the Truth
Conclusion Moving On Moving Up
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About the author (2010)

Vijay Govindarajan is the Earl C. Daum 1924 Professor of International Business and the Founding Director of the Center for Global Leadership at the Tuck School of Business at Dartmouth College, and the 2008 Professor-in-Residence and Chief Innovation Consultant for General Electric. Chris Trimble, a well-known innovation speaker and consultant, is also on the faculty at Tuck.

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