The Other Side of Innovation: Solving the Execution ChallengeCompanies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements. That's because "ideating" is energizing and glamorous. By contrast, execution seems like humdrum, behind-the-scenes dirty work. But without execution, Big Ideas go nowhere. In The Other Side of Innovation, Vijay Govindarajan and Chris Trimble reveal how to execute an innovation initiative--whether a simple project or a grand, gutsy gamble.. Drawing on examples from innovators as diverse as Allstate, BMW, Timberland, and Nucor, the authors explain how to: * Build the Right Team: Determine who'll be on the team, where they'll come from, how they'll be organized, how much time they'll devote to the project, and how they'll navigate the delicate and conflict-rich partnership between innovation and ongoing operations. * Manage a Disciplined Experiment: Decide how team members can quickly test their assumptions , translate results into new knowledge, and measure progress. Give innovation leaders a tough but fair performance evaluation. Practical and provocative, this new book takes you step-by-step through the innovation execution process--so your Big Ideas deliver their full promise. |
Contents
Introduction Making Innovation Happen | 1 |
One Divide the Labor | 29 |
Two Assemble the Dedicated Team | 51 |
Three Manage the Partnership | 75 |
Run a Disciplined Experiment | 97 |
Five Break Down the Hypothesis | 123 |
Six Seek the Truth | 143 |
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The Other Side of Innovation: Solving the Execution Challenge Vijay Govindarajan,Chris Trimble Limited preview - 2010 |
Common terms and phrases
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