The Marketing Mode: Pathways to Corporate Growth |
Contents
The Augmentedproduct Concept | 1 |
Exploiting the Product Life Cycle | 28 |
Innovative Imitation | 53 |
Copyright | |
13 other sections not shown
Common terms and phrases
achieve activities advertising American become better brand budget buyer chief executive commercial communications company's competence competitive competitors complex constantly consumer costs create creative decisions designed effect effort enormous example existing fact favor function gasoline Harvard Business Review Hence highly hosiery ideas imitation increasingly industry innovation Jell-O large corporation large organization less look machine manufacturing market development marketing concept McDonald's ment new-product operating organizational package Pepperidge Farm planning predictable problems product-line profits purchasing Raytheon reason requires responsibility result Revlon risk routine sales presentation salesman Sara Lee Scotch tape seller selling sleeper effect slide rule specific staff stage standards steel strategy style success suggest sumer supplier task television Texas Instruments Theodore Levitt things thinking big tion tive U.S. Steel viewed wants Weyerhaeuser

