The Filter Bubble: What The Internet Is Hiding From You

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Penguin Books Limited, May 12, 2011 - Business & Economics - 304 pages
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Imagine a world where all the news you see is defined by your salary, where you live, and who your friends are. Imagine a world where you never discover new ideas. And where you can't have secrets.

Welcome to 2011.

Google and Facebook are already feeding you what they think you want to see. Advertisers are following your every click. Your computer monitor is becoming a one-way mirror, reflecting your interests and reinforcing your prejudices.

The internet is no longer a free, independent space. It is commercially controlled and ever more personalised. The Filter Bubble reveals how this hidden web is starting to control our lives - and shows what we can do about it.

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LibraryThing Review

User Review  - steve02476 - LibraryThing

Good information about how content on the Internet is "personalized" and why. There are good things about this customization but also a lot to be aware (and wary) of. Read full review

LibraryThing Review

User Review  - kropferama - LibraryThing

Take away is that your digital history may limit your true freedom on the internet--that the internet search engines like Google will become too individualized for you and blind you to other parts of the world. Read full review

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About the author (2011)

Eli Pariser is a pioneer in online campaigning. He helped start, one of the world's largest citizen organizations, and is now President of the five-million member He's a Senior Fellow at the Roosevelt Institute. He has written for the Washington Post and the Wall Street Journal.

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