The Dip: A Little Book That Teaches You When to Quit (and When to Stick)
A New York Times, USA Today, and Wall Street Journal bestseller
In this iconic bestseller, popular business blogger and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often, and quit without guilt—until they commit to beating the right Dip.
Every new project (or job, or hobby, or company) starts out fun…then gets really hard, and not much fun at all. You might be in a Dip—a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac—a total dead end. What really sets superstars apart is the ability to tell the two apart.
Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory, and long-term security.
Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort, and talents. The old saying is wrong—winners do quit, and quitters do win.
What people are saying - Write a review
LibraryThing ReviewUser Review - nmhale - LibraryThing
This book was recommended to me by a work colleague, and it's a short, quick read. The main point of the book seems to me to circle around an idea that is common sense: when people approach a task ... Read full review
LibraryThing ReviewUser Review - Skybalon - LibraryThing
So the book is simple. Recognize the difference between projects that are cul-de-sacs or cliffs and avoid starting them. Then realize that all projects have dips and power through them or quit before ... Read full review
Other editions - View all
The Dip: A Little Book that Teaches You when to Quit (and when to Stick)
Limited preview - 2007
The Dip: The extraordinary benefits of knowing when to quit (and when to stick)
No preview available - 2011