Sports Media: Transformation, Integration, ConsumptionAndrew C. Billings Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area. Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media. |
Contents
Introduction | 1 |
Reflections and suggestions for scholarship in sports and media | 7 |
Why sports fit television so well | 19 |
Radical pluralist feminism and technologies of the self in the sports blogosphere | 40 |
Sports dirt fanship identity and commercial narratives | 61 |
Exploring the relationship between media sports and viewer morality | 77 |
Beyond broadcasting beyond sports beyond societies? | 94 |
Transformative adversarial and integrative developments in sports media | 114 |
The nature of fan emotion cognition and behavior in Internet sports communities | 128 |
An initial study of gender coverage in sports on Twitter | 146 |
The construction of sport at ESPNcom | 162 |
Assessing the record and advancing a future of sports media scholarship | 181 |
Contributions to sports media scholarship a comprehensive reference list | 191 |
| 209 | |