Sports Media: Transformation, Integration, Consumption

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Andrew C. Billings
Taylor & Francis, Jan 25, 2012 - Language Arts & Disciplines - 232 pages
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Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports media content has influenced nearly every major technology innovation of the past several decades, chapters included herein assess existing scholarship while positing important future questions about the role sports media will play in the daily lives of sports fans worldwide. Contributions from well-known scholars are supplemented by work from younger researchers doing new work in this area.

Developed for the Broadcast Education Association's Electronic Media Research series, this volume will be required reading for graduate and undergraduate students in media, communication, sociology, marketing, and sports management, and will serve as a valuable reference for future research in sports media.


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Reflections and suggestions for scholarship in sports and media
Why sports fit television so well
Radical pluralist feminism and technologies of the self in the sports blogosphere
Sports dirt fanship identity and commercial narratives
Exploring the relationship between media sports and viewer morality
Beyond broadcasting beyond sports beyond societies?
Transformative adversarial and integrative developments in sports media
The nature of fan emotion cognition and behavior in Internet sports communities
An initial study of gender coverage in sports on Twitter
The construction of sport at ESPNcom
Assessing the record and advancing a future of sports media scholarship
Contributions to sports media scholarship a comprehensive reference list

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About the author (2012)

Andrew C. Billings (Ph.D., Indiana University, 1999) studies sports communication and mass media, particularly focusing on the portrayal of identity within televised sport. He has received several teaching awards for his work in the classroom. His scholarship has been published in areas as diverse as Journal of Communication, Journal of Sport and Social Issues, Journal of Broadcasting and Electronic Media, and Mass Communication and Society and he has won over a dozen top paper awards from conferences for the National Communication Association, Broadcast Education Association, and Southern States Communication Association. He has published over 40 refereed journal articles and book chapters and delivered over 60 research presentations in national and international forums.

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