Sport Marketing 4th EditionSport Marketing, Fourth Edition With Web Study Guide, has been
streamlined and updated to keep pace with the latest information and
issues in the competitive world of sport marketing. This text maintains
its position as the best-selling and original text in the field,
continuing to direct students to a better understanding of the
theoretical backbone that makes sport marketing such a unique and
vibrant subject to study. Using the new full-color format and companion
web study guide, students will stay engaged as they explore how fans,
players, coaches, the media, and companies interact to drive the sport
industry. |
Contents
01 Mullin E5690 ch1 1_26 | 1 |
02 Mullin E5690 ch2 27_56 | 27 |
03 Mullin E5690 ch3 57_86 | 57 |
04 Mullin E5690 ch4 87_112 | 87 |
05 Mullin E5690 ch5 113_134 | 113 |
06 Mullin E5690 ch6 135_160 | 135 |
07 Mullin E5690 ch7 161_178 | 161 |
08 Mullin E5690 ch8 179_228 | 179 |
10 Mullin E5690 ch10 265_ 310 | 265 |
11 Mullin E5690 ch11 311_342 | 311 |
12 Mullin E5690 ch12 343_366 | 343 |
13 Mullin E5690 ch13 367_394 | 367 |
14 Mullin E5690 ch14 395_430 | 395 |
15 Mullin E5690 ch15 431_452 | 431 |
16 Mullin E5690 ch16 453_468 | 453 |
| 469 | |
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Common terms and phrases
advertising ambush marketing athletes attendance baseball basketball behavior benefits Bill Veeck brand associations brand equity broadcast campaign chapter club coaches corporate create develop director e-mail effective entertainment ESPN example experience Facebook football global golf hockey interaction Internet involvement logo Major League Major League Baseball market research marketplace men’s merchandise Miami Heat million NASCAR NCAA networks Nike offer Olympic opportunities Orlando Magic percent PGA Tour platforms play players professional sport programs promotion public relations purchase relationship response revenue season season-ticket holders seats segments sell signage soccer social media sponsor sponsorship sport consumers sport industry sport marketing sport organizations sport product sport properties sporting events SSSBJ stadium strategy StubHub survey target team’s television ticket sales tion trademark Twitter venue WNBA women’s WSG activity York