Romancing the MarketStephen Brown, Anne Marie Doherty, Bill Clarke Romancing the Market is a radical rethinking of marketing understanding. Marketing and consumer research are dominated by the neo-classical ideals of the Enlightenment such as rigour, dispassion and the search for scientific 'truth'. In a series of provocative essays, the contributors challenge these assumptions with reference to the individuality, innovation and imagination of the Romantic movement. The book contains essays by an international selection of the most creative contemporary marketing scholars, including Elizabeth Hirschman, Russell Belk, Craig Thompson and Robin Wensley. Illuminating, controversial and cutting edge, this is an essential work for all those interested in new directions in marketing and consumer research. |
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Contents
| 4 | |
| 12 | |
| 18 | |
| 25 | |
| 31 | |
| 37 | |
| 41 | |
| 49 | |
sex shopping and subjective | 137 |
Note | 170 |
The Land of Cockaigne | 178 |
the object in the age of marketing | 187 |
The need to romanticise everyday objects | 193 |
proposals for a little philosophy of the toothbrush | 199 |
between two worlds? | 212 |
Slaying the dragon | 218 |
| 56 | |
| 69 | |
progress or cycle? | 75 |
the issue of practical knowledge | 81 |
Illuminations impressions and ruminations | 86 |
old bottle new wine | 95 |
Method | 101 |
the catoptrics of Morris the Cats photoopp tricks | 114 |
Georges Bataille | 125 |
Consuming sacredness | 131 |
sacking the lair | 228 |
Epilogue | 230 |
The condition of the performer | 236 |
A formula | 245 |
Note | 251 |
The eternal return of the paean part | 257 |
The once more with feeling part | 264 |
The unbearable lightness of marketing part | 272 |
Index | 279 |
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Common terms and phrases
3-D experience Abrams academic advertising aesthetic approach Arthur Rimbaud artistic Barnum Bataille become Belk brand Brown concept consumer behaviour consumer desire Consumer Research consumption experiences contemporary creative cultural customers Dorothy emotional everyday eyes fantasy feel female free-viewing function Hildegard of Bingen Hirschman Holbrook human hyperreal illumination images imagination internationalisation process introspection Jerry Maguire Journal of Consumer Journal of Marketing keting literary literature London look luxury magic magical fantasy male marketing and consumer marketplace masculinity means metaphor modern mystical mythopoetic nature neoclassicism objects organisation Oxford Paracelsus passion photographs postmodern Postmodern Marketing Powerscourt relationship Rimbaud river guide Romancing the Market romanticism Routledge segmentation sense sexual social society stereo pairs Stereo World stereography stereopsis stereoscopic sumers theme theory things Tidwell tion Tlie tradition University of Ulster University Press utilitarian utopian Visual Sociology Wensley York
Bibliographic information
| Title | Romancing the Market Routledge interpretive marketing research series |
| Editors | Stephen Brown, Anne Marie Doherty, Bill Clarke |
| Edition | illustrated |
| Publisher | Psychology Press, 1998 |
| ISBN | 0415184177, 9780415184175 |
| Length | 291 pages |
| Subjects | › › Business & Economics / Marketing / General |
| Export Citation | BiBTeX EndNote RefMan |