Recruiting with Social Media: Social Media's Impact on Recruitment and HR

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Pearson Education, Aug 3, 2010 - Business & Economics - 134 pages

Social media can transform the way you recruit. Using Facebook, LinkedIn, Twitter, and other social media platforms, you can connect with great new sources of talent faster and more effectively than ever before. You’ll learn how to use social media to build an open, engaging two-way conversation with potential employees…target job advertising more efficiently and at lower cost…choose the right tools and platforms…. Packed with real case studies and actionable lessons, Recruiting with Social Media will help you recruit quality staff faster and at a lower cost.

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Setting the Scene
Understanding Social Media and Technology
Tracking Measuring and Understanding the Impact

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About the author (2010)

Raj Anand is the winner of Europe's Young Entrepreneur 2007 by BusinessWeek, Digital Future 50 by Revolution Magazine (alongside founders of Twitter and Spotify), Courvoisier/The Observer Future 500 (2008), and a finalist of Sussex Entrepreneur 2008. At the age of 23, he started his first business in social media working with major corporations, the public sector, and start-ups. Raj attended Sussex University (Brighton, UK), School of Management at Cranfield University (Bedford, UK), and Indian Institute of Technology (Delhi, India).

In 2007, Raj developed Kwiqq, a social media software and strategy business that he developed from his research at the University of Sussex. During his time at the university, he worked with such customers as British Council, Oxford University Press, First Choice Holidays, and Eurostar. In September 2009, Raj exited Kwiqq to set up Limited, a social media and innovation consultancy, to extend his social media strategy offering to brands and organizations. In May 2010, Raj joined the Actualize Group (, based in Europe and Latin America, as its global innovation director. Actualize provides various end-to-end IT solution services to insurance, banking, telecom, and premium customers in other sectors.

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