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Part one Understanding Advertising
The anatomy of persuasion
13 other sections not shown
actors advertising agency animation areas art director artwork audience brand name Brand X broadcast budget campaign characters cinema client colour consumer costs creative cutting copy cyan cylinder dots dubbing editing electronic film film stock Flexography footage frame gravure gravure printing halftone headline helical scan ITCA John Cleese lens letterpress light litho look Lorraine Chase machine magnetic medium mercial metal movie negative Ogilvy Ogilvy's one-inch optical original pack shot paper pattern PG Tips photographs picture plate post-production printing production company recorded Reeves scene screen script sell sequence shooting slogan sound track South Bank Show speed storyboard studio surface sync sync sound tape telecine television tion tones transfer TV commercials typefaces typesetting typographers U-Matic video camera videotape visual voice-over x-height