Predictably Irrational

amount anchor answer asked average become beer behavior benefits better called cash cents CHAPTER cheat choice coffee companies condition consider consumers cost course deadlines decided decisions dishonesty door drink economics effect example expect expensive experiment fact feel friends give hand happened Hershey’s human idea imagine important influence instance interest kind Kiss learned less lives look market norms means offer once option ourselves paid pain participants percent person placebo predict problems procedure professor questions rational reason relative School simple social norms sound spend suggested Suppose taste tell things thought told took turned understand