Predictably Irrational

Front Cover
Harper Collins, 2008
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User Review  - brikis98 - LibraryThing

A good look at the irrational decisions we make every day. Knowing when we get things wrong is helpful in a wide range of areas: knowing how to market a product, how to be a more conscious consumer ... Read full review

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User Review  - ecoprob - LibraryThing

Brilliant behavioral analysis about our 'representation of reality' in presence of - Decoys. Anchors. Free stuff/Zero price. Social vs Market norms. Attitudes in an impassioned/hot state. Consumer ... Read full review

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Contents

Introduction
CHAPTER 1
CHAPTER 2
CHAPTER 3
CHAPTER 4
CHAPTER 5
CHAPTER 6
CHAPTER 7
CHAPTER 12
CHAPTER 13
Thanks
List of Collaborators
Notes
Bibliography and Additional Readings
Searchable Terms
About the Author

CHAPTER 8
CHAPTER 9
CHAPTER 10
CHAPTER 11
Credits
Copyright
About the Publisher

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