Persuasive Technology: Using Computers to Change What We Think and Do

Front Cover
Morgan Kaufmann, Jan 4, 2003 - Computers - 312 pages
1 Review
Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumers—anyone who wants to leverage or simply understand the persuasive power of interactive technology—will appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversial—and it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies

What people are saying - Write a review

LibraryThing Review

User Review  - jonas.lowgren - LibraryThing

There has been a growing interest in studying the social psychology of human-computer interaction, where it can be demonstrated that people treat computers as other people in many respects. Fogg ... Read full review

LibraryThing Review

User Review  - Pivo1 - LibraryThing

This book is highly recommended for anyone doing interface design. Fogg essentially defines a whole new discipline in one single volume. In painstaking detail, he describes a myriad of issues ... Read full review


Persuasion in the Digital Age
Chapter 1 Overview of Captology
Computers in Persuasive Roles
Chapter 3 Computers as Persuasive Tools
Chapter 5 Computers as Persuasive Social Actors
Chapter 6 Credibility and Computers
Chapter 7 Credibility and the World Wide Web
Chapter 8 Increasing Persuasion through Mobility and Connectivity
Chapter 9 The Ethics of Persuasive Technology
Looking Forward
Summary of Principles
Figure Credits
About the Author

Other editions - View all

Common terms and phrases

About the author (2003)

B.J. Fogg directs research and design at Stanford University's Persuasive Technology Lab. An experimental psychologist, Dr. Fogg also teaches in Stanford’s Department of Computer Science and School of Education. He holds several patents, and his work has been featured in The New York Times, The Washington Post, and The Wall Street Journal.

Bibliographic information