Now Playing: Early Moviegoing and the Regulation of Fun

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SUNY Press - Performing Arts - 260 pages
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Using Toronto as a case study, and focusing on a period from the opening of the first theaters showcasing moving pictures in 1906 to the end of World War I, Now Playing locates the origins of our present-day mass audience in the culture of cities. Paul S. Moore examines the emergence of everyday moviegoing and its regulation through neglected details like fire safety, newspaper ads, serial films, and amusement taxes, connecting them to more familiar themes of studio ownership of theaters, censorship, and journalism. In Toronto—a foreign city inside the American mass market—patriotism ultimately comes to the fore as civic forms of showmanship turn the simple act of “going to the movies” into a form of citizenship.
 

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Contents

The Local Roots of Mass Culture
17
Panicky People and Flammable Films
45
Incorporating the Civic Work of Competition
75
From Police Beat to Bureaucracy
113
Introducing the Mass Audience to Itself
153
Wartime Filmgoing as Citizenship
199
Works Cited
225
Index
239
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Page ix - This research was funded by grants from the Social Sciences and Humanities Research Council (SSHRC) of Canada and the Fonds pour la Formation de Chercheurs et I' Aide a la Recherche (FCAR-Quebec).
Page 9 - our world is one in which time and space are expected to be made and remade on an ongoing basis, and film figures as symptomatic and emblematic of that expectation

About the author

Paul S. Moore is Assistant Professor in Sociology and in the Graduate Program in Communication and Culture at Ryerson University in Toronto.

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