Now Playing: Early Moviegoing and the Regulation of Fun
Using Toronto as a case study, and focusing on a period from the opening of the first theaters showcasing moving pictures in 1906 to the end of World War I, Now Playing locates the origins of our present-day mass audience in the culture of cities. Paul S. Moore examines the emergence of everyday moviegoing and its regulation through neglected details like fire safety, newspaper ads, serial films, and amusement taxes, connecting them to more familiar themes of studio ownership of theaters, censorship, and journalism. In Toronto—a foreign city inside the American mass market—patriotism ultimately comes to the fore as civic forms of showmanship turn the simple act of “going to the movies” into a form of citizenship.
What people are saying - Write a review
We haven't found any reviews in the usual places.
Other editions - View all
advertising April audience August August 27 became billiard Board of Censors bureaucratic bylaw Canada Canadian censorship chain Chicago chief constable Chief Grasett cinema cinematograph city’s civic crowd deﬁned downtown early entertainment everyday ﬁgures Film ﬁlm exchanges ﬁlm industry ﬁlm shows ﬁlmgoing ﬁnally ﬁre safety ﬁrst ﬁve ﬁve-cent shows Grifﬁn Griffin's Hall indecent inﬂuence Jewish John Grifﬁn journalist license mainstream mass practice modern Montreal moral motion pictures movie palace movie theaters moviegoing moving picture shows Moving Picture World municipal neighborhood newspaper nickel shows nickelodeon November November 25 October ofﬁce ofﬁcial Ontario Board Ontario Provincial Police panic People’s picture theaters played problem proﬁts promotion provincial reﬁned reﬂected reform regional reported serial showmanship showmen signiﬁcant social speciﬁc Star Weekly stories Strand Sunday World theatoriums tion Toronto town U.S. ﬁlm Universal Pictures urban vaudeville week Weston Yonge Street
Page ix - This research was funded by grants from the Social Sciences and Humanities Research Council (SSHRC) of Canada and the Fonds pour la Formation de Chercheurs et I' Aide a la Recherche (FCAR-Quebec).