Mindless Eating: Why We Eat More Than We Think

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Bantam Books, 2010 - Health & Fitness - 292 pages
41 Reviews
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This book will literally change the way you think about your next meal. Food psychologist Brian Wansink revolutionizes our awareness of how much, what, and why we're eating—often without realizing it. His findings will astound you.

• Can the size of your plate really influence your appetite?
• Why do you eat more when you dine with friends?
• What “hidden persuaders” are used by restaurants and supermarkets to get us to overeat?
• How does music or the color of the room influence how much—and how fast—we eat?
• How can we “mindlessly” lose—instead of gain—up to twenty pounds in the coming year?

Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office—wherever you satisfy your appetite.
 

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LibraryThing Review

User Review  - ntr4ef - LibraryThing

A great overview of the brain's ability to mindlessly consume food much to our detriment. Wansink also offers a hack for many of the mindless ways that we overeat. Although many of his studies have ... Read full review

LibraryThing Review

User Review  - LibraryCin - LibraryThing

3.5 stars This book explains why so many of us eat mindlessly, without thinking about how much we are eating, resulting in weight gain. Portion sizes are a big one, including packaging and plate size ... Read full review

All 13 reviews »

Contents

The Mindless Margin
15
The Forgotten Food
36
The Hidden Persuaders Around Us
77
Mindless Eating Scripts
94
The Name Game
118
Nutritional Gatekeepers
162
FastFood Fever
180
Mindlessly Eating Better
208
Defusing Your Diet Danger Zones
225
Acknowledgments
282
Copyright

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About the author (2010)

A former stand-up comic and director of the USDA's dietary guidelines, Brian Wansink is a professor at Cornell University and director of the internationally known Cornell Food and Brand Lab. He has been involved in over 250 eating behavior studies, and has made over 1,000 presentations on every continent but Antarctica. He lives with his family in Ithaca, NY, where he enjoys both French food and french fries.

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