Media Economics: Understanding Markets, Industries and Concepts

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Wiley, Mar 20, 2002 - Social Science - 256 pages
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The second edition of Media Economics: Understanding Markets, Industries, and Concepts provides a thorough introduction to economic concepts and principles and their application to the media industries. Designed for use by students and faculty as well as media practitioners and researchers, this text is the most complete overview of the media industries available in published form.

Albarran's new, expanded edition is fully updated and reflects the growth and impact of the Internet, globalization of media, and other technological advances. The book offers introductory chapters examining the foundations of media economics and chapters focusing on the major players and economic forces at work in each of the following industries: radio, television, cable / satellite, Internet, motion picture, recording, newspaper, magazine, and book publishing. Features include:
-- A new chapter devoted to the Internet
-- Chapter objectives to guide readers
-- Review / discussion questions after each chapter
-- Projects / exercises for each chapter
-- Numerous tables, figures and graphs, and
-- Supplemental materials which include an appendix of key websites and relevant research performance, and a complete glossary.

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About the author (2002)

Alan B. Albarran is Professor and Chair of the Department of Radio, Television and Film at the University of North Texas in Denton and Editor of the Journal of Media Economics.

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