McLuhan's Children: The Greenpeace Message and the Media

Front Cover
Between the Lines, 1996 - Conservation of natural resources - 220 pages

McLuhan's Childrenis an inside look at Greenpeace's rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue.

From inside the book

 

Contents

From the Control Tower
11
Global Strategies
22
Gridlock 22222
39
Copyright

9 other sections not shown

Other editions - View all

McLuhan's Children: The Greenpeace Message and the Media
Stephen Dale
Limited preview - 1996
McLuhan's Children: The Greenpeace Message and the Media: The Greenpeace ...
Stephen Dale
Limited preview - 1996

Common terms and phrases

able According action activism agencies American become believes boat Booth called campaign Canada Canadian communications concerns continued corporate countries create crew culture deal debate direct early Earth ecological economic effect environment environmental environmentalists fact forces forest global going Green Greenpeace Greenpeace's groups helped human Hunter idea images impact important industry interest issues it's kind live look M'Gonigle major mass media McLuhan McTaggart means meeting Metcalfe Moore move movement North nuclear organization peace political problem protect questions reports role says seal seems sense social South story strategy success television tell things tion trade trying tuna turn United Vancouver whaling

References to this book

About the author (1996)

Stephen Dale was staff writer at "NOW" magazine in the 1980s, and in the 1990s made documentaries for CBC Radio's Ideas program and worked as a Canadian correspondent for Inter-Press Service, a third world news agency. Recently, he was a columnist for "Treehouse Canadian Family" magazine. His articles have appeared in publications such as "The Globe and Mail," the "Toronto Star," "This Magazine," "New York Newsday," the "Washington Post," "Canadian Forum," and "Toronto Life."

Bibliographic information

QR code for McLuhan's Children
TitleMcLuhan's Children: The Greenpeace Message and the Media
Canadian electronic library: Books collection
AuthorStephen Dale
PublisherBetween the Lines, 1996
Original fromthe University of Michigan
Digitized24 Apr 2008
ISBN1896357040, 9781896357041
Length220 pages
  
Export CitationBiBTeX EndNote RefMan