McLuhan's Children: The Greenpeace Message and the Media

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Between the Lines, 1996 - Conservation of natural resources - 220 pages

McLuhan's Childrenis an inside look at Greenpeace's rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue.

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From the Control Tower
Global Strategies
Gridlock 22222

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About the author (1996)

Stephen Dale was staff writer at "NOW" magazine in the 1980s, and in the 1990s made documentaries for CBC Radio's Ideas program and worked as a Canadian correspondent for Inter-Press Service, a third world news agency. Recently, he was a columnist for "Treehouse Canadian Family" magazine. His articles have appeared in publications such as "The Globe and Mail," the "Toronto Star," "This Magazine," "New York Newsday," the "Washington Post," "Canadian Forum," and "Toronto Life."

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