McLuhan's Children: The Greenpeace Message and the Media

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Between the Lines, 1996 - Nature - 220 pages
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McLuhan's Children is an inside look at Greenpeace's rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue.

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From the Control Tower
Global Strategies
Global Village or Divided Planet?

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About the author (1996)

Stephen Dale was staff writer at NOW magazine in the 1980s, and in the 1990s made documentaries for CBC Radio's Ideas program and worked as a Canadian correspondent for Inter-Press Service, a third world news agency. Recently, he was a columnist for Treehouse Canadian Family magazine. His articles have appeared in publications such as The Globe and Mail, the Toronto Star, This Magazine, New York Newsday, the Washington Post, Canadian Forum, and Toronto Life.

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