McLuhan's Children: The Greenpeace Message and the MediaMcLuhan's Childrenis an inside look at Greenpeace's rise to global prominence through its savvy use of mass media imagery. From the flamboyant, guerilla-theatre approach to the emergence of environmentalism as a dominant international issue. |
Contents
From the Control Tower | 11 |
Global Strategies | 22 |
Gridlock 22222 | 39 |
Copyright | |
9 other sections not shown
Other editions - View all
McLuhan's Children: The Greenpeace Message and the Media: The Greenpeace ... Stephen Dale Limited preview - 1996 |
Common terms and phrases
action activist Affleck agencies Amchitka American Andy Booth anti-sealing campaign anti-whaling become believes Ben Metcalfe Bob Hunter broadcasters Canada Canadian CBC Radio communications corporate countries crisis culture David McTaggart debate diplomatic dolphin-safe dolphins Earth Island ecological economic electronic environment environmental groups environmental issues environmental movement environmentalists film fishing forest French fundraising Garrick global going grassroots Green green economics Greenpeace campaign Greenpeace crew Greenpeace International Greenpeace's Gulf Gulf War Hohnen human Hunter says idea images impact industry Inuit kind Latin America mass media McLuhan McWorld Mersky Metcalfe says Metcalfe's Moore says North Northern nuclear test organization's organizational paigning Palese Patrick Moore peace Peerla political problem protect questions radio reports role seal hunt sense social South story strategy television tell things Third World tion toxic trade Treakle tuna tuna-dolphin Vancouver whaling
References to this book
Radical Media: Rebellious Communication and Social Movements John D. H. Downing,John Downing No preview available - 2001 |
Direct Action in British Environmentalism Benjamin Seel,Matthew Paterson,Brian Doherty No preview available - 2000 |