Marketing EthicsMarketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
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Contents
Marketing Ethics and Morality | 1 |
Marketers and their Markets | 43 |
From Product Development to Distribution | 90 |
Copyright | |
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Accordingly actions activities advertising answer areas arise behavior believe bribery channels of distribution chapter claim competition competitive intelligence competitors consequentialist consider considerations consumers context countries deceived deception decisions desires develop discussion drugs effect employees engage ethical issues ethical marketing ethical problems ethical questions ethical relativism example exchanges firm forms of marketing gifts guidelines harm Hence identified implications important individual infant formula integrated marketing concept involved justified Kotler labels manipulation marketers and customers marketers face marketing ethics marketing research moral Nike normative ethical objectives offensive one's organizations packaging packaging and labeling particular person political marketing potential predatory pricing principles promote raise reasons regarding relations relationships relevant requires responsibilities retailers role salesperson segments self-interest selling short simply situation slotting fees social marketing society standards target things tion trust unethical values and norms various Wal-Mart wants