Marketing EthicsMarketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.
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Contents
Marketing Ethics and Morality | 1 |
Marketers and their Markets | 53 |
From Product Development to Distribution | 90 |
Copyright | |
9 other sections not shown
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Common terms and phrases
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Bibliographic information
| Title | Marketing Ethics Foundations of Business Ethics |
| Author | George G. Brenkert |
| Edition | illustrated |
| Publisher | Wiley, 2008 |
| Original from | the University of Michigan |
| Digitized | 12 Jan 2010 |
| ISBN | 0631214232, 9780631214236 |
| Length | 256 pages |
| Subjects | › › Business & Economics / Business Ethics Business & Economics / Marketing / General Philosophy / General |
| Export Citation | BiBTeX EndNote RefMan |