Making Websites Win: Apply the Customer-Centric Methodology That Has Doubled the Sales of Many Leading Websites

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Conversion Rate Experts, Oct 17, 2017 - Computers - 352 pages
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Most websites lose. Almost all of them.

Many never make a profit. Like chocolate teapots, they look nice but flop as soon as you pour hot customers into them.

Others are successful at first, and then get crushed by competitors.

This book is about how to buck the trend--to make websites that customers love and that are outrageously profitable.

The unique methodology is based on the authors' award-winning work growing many of the world's biggest web companies--plus hundreds of smaller, market-leading companies in over eighty different industries. In this book, you'll get
  • What successful web businesses do differently (and others get wrong)
  • How to easily identify your website's biggest opportunities
  • A treasure trove of proven solutions for growing businesses
Discover how to grow your profits--by making winning websites that people love.

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In short: The book is truly gold. It contains all the things you need to know about conversion rate optimization, known as CRO. You will understand your business, your target audience, learn which tools to use and how to optimize your website and increase your profits scientifically. What amazed me most is how much more there is to CRO than just A/B testing, and how far it can reach outside of the website itself to have a full impact. I highly recommend this book to anyone, especially to those running an online business. 

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