Innovation and Entrepreneurship: Practice and Principles

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Harper & Row, 1985 - Business & Economics - 277 pages
This book presents innovation and entrepreneurship as a purposeful and systematic discipline that explains and analyzes the challenges and opportunities of America's new entrepreneurial economy. The author explains what established businesses, public service institutions, and new ventures need to know and do to succeed in today's economy.

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Contents

The Entrepreneurial Economy
1
THE PRACTICE OF INNOVATION
19
Systematic Entrepreneurship
21
Copyright

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