Forties Fashion: From Siren Suits to the New Look

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Thames & Hudson, 2011 - Crafts & Hobbies - 208 pages
Here is a definitive look at fashion in the 1940s—from French style under the Occupation and the “make do and mend” approach to wartime clothing shortages through the development of faux fabrics, the rise of American fashion houses, and the New Look of the post- war period.

The illustrations reveal the wide range of fashions and styles from the 1940s in North America, Europe, Australasia, and Japan. The lively text by fashion specialist Jonathan Walford details how fashion was considered not a frivolity but an aesthetic expression of circumstances in the 1940s. While Fascist states tried to create “national” styles before the war began, by 1940 the pursuit of beauty was promoted on both sides of the conflict as a patriotic duty. From prewar to postwar, we see attitudes emerge from period advertisements, images of real clothes, and firsthand accounts in contemporary publications. The result is a celebration of everything from practical and smart-looking attire for air raids (hooded capes with large pockets and siren suits) to street fashion and the creation of Christian Dior's “New Look” collection in 1947.

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Amazing book!

User Review  - I love vintage fashion - Borders

This book is wonderful! The book is well designed and thought out! Throughout the book are beautiful graphics, posters, pictures etc. from the 1940's. This book has become one of my favorite books within my collection on vintage fashion. Read full review

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About the author (2011)

Jonathan Walford has held curatorial positions with several institutions, including the Bata Shoe Museum in Toronto, of which he was founding curator. He now runs his own company, Kickshaw Productions, which promotes the history of fashion through a variety of media and venues.

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