Employee Surveys That Work: Improving Design, Use, and Organizational Impact

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Berrett-Koehler Publishers, Incorporated, 2014 - Business & Economics - 138 pages

Poorly designed employee surveys frustrate participants, analysts, and executives and can end up doing more harm than good. Alec Levenson offers sensible, practical ways to make them more useful and accurate and counters a number of unhelpful but common practices. He provides specific advice for ensuring that the purpose and desired outcomes of surveys are clear, the questions are designed to provide the most relevant and accurate data, and the results are actionable. He also looks at a wealth of specific issues, such as the best benchmarking practices, the benefits of multivariate modeling for analyzing results, the linking of survey data with performance data, the best ways to measure employee engagement, the pros and cons of respondent anonymity, and much more.

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About the author (2014)

Alec Levenson is senior research scientist at the Center for Effective Organizations, Marshall School of Business, University of Southern California. Dr. Levenson has trained human resource professionals in the application of human capital analytics, representing a broad range of Fortune 500 and Global 500 companies, including Allstate Insurance, Bayer, Best Buy, Bloomberg, Dolby Laboratories, eBay, FedEx Kinko's, Genentech, General Mills, GlaxoSmithKline, Hewlett-Packard, Intel, JCPenney, Jet Propulsion Laboratory, Johnson & Johnson, JPMorgan Chase, Kraft Foods, Microsoft, Northrop Grumman, Payless ShoeSource, PetSmart, Procter & Gamble, Royal Bank of Scotland, Shell, Siemens, State Farm Insurance, T. Rowe Price, United Airlines, and Walt Disney Company.

Dr. Levenson's research has been featured in numerous academic and business journals as well as by the New York Times, the Wall Street Journal, the Economist, CNN, the Associated Press, U.S. News and World Report, National Public Radio, the Los Angeles Times, USA Today, Marketplace, Fox News, and many other news outlets.

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