Emotional Design: Why We Love (or Hate) Everyday ThingsDid you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic The Design of Everyday Things cannot afford to ignore.In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.Emotional Design analyzes the profound influence of this deceptively simple idea, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches to the impact of emotion on the everyday objects of tomorrow. In the future, will inanimate objects respond to human emotions? Is it possible to create emotional robots?Norman addresses these provocative questions--drawing on a wealth of examples and the latest scientific insights--in this bold exploration of the objects in our everyday world. |
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LibraryThing Review
User Review - jasonli - LibraryThing"Emotional Design" is Norman's follow up to the classic "The Design of Everyday Things." In this sequel, we find Norman in spirited form as he tackles the tricky subject of emotions and love as ... Read full review
LibraryThing Review
User Review - alspray - LibraryThingIn the epilogue of this book, Don Norman expresses his gratitude to a myriad of people who helped him organize many years worth of disparate notes into a cohesive book. For me, ‘Emotional Design ... Read full review
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action activities affect Aibo animals appearance appropriate attention attractive automobile beauty become behavioral better body brain build called cause cognition color comes communication complex Consider continual course customers developed devices difficult display driving emotional enhance example experience feel figure friends frustration function hand human important interaction interpret keep lack language lives look machines means memories mind movie natural negative objects once operation perform perhaps person photographs play pleasure positive possible probably problem reason reflective response result robot role sense simple situation skills social sounds story task things thought tion trust understanding visceral watch
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Bibliographic information
| Title | Emotional Design: Why We Love (or Hate) Everyday Things |
| Author | Donald A. Norman |
| Edition | illustrated |
| Publisher | Basic Books, 2004 |
| ISBN | 0465051359, 9780465051359 |
| Length | 257 pages |
| Subjects | › Psychology / Cognitive Psychology Psychology / Emotions |
| Export Citation | BiBTeX EndNote RefMan |