Emotional Design: Why We Love (or Hate) Everyday ThingsDid you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, a fact fans of Don Norman's classic The Design of Everyday Things cannot afford to ignore.In recent years, the design community has focused on making products easier to use. But as Norman amply demonstrates in this fascinating and important new book, design experts have vastly underestimated the role of emotion on our experience of everyday objects.Emotional Design analyzes the profound influence of this deceptively simple idea, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches to the impact of emotion on the everyday objects of tomorrow. In the future, will inanimate objects respond to human emotions? Is it possible to create emotional robots?Norman addresses these provocative questions--drawing on a wealth of examples and the latest scientific insights--in this bold exploration of the objects in our everyday world. |
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activities aesthetics affective system Aibo animals appearance appropriate Asimov attractive automatic automobile beauty become behavioral design behavioral level Bobrow body Boorstin bottles brain brand C3PO cell phone cognition color complex computer rage Csikszentmihalyi culture customers cute Cynthia Breazeal devices display Eliza Emotional Machines enhance Everyday Things experience facial feel figure film frustration function headset home robot human impact interaction juicer Juicy Salif Kismet language lives look machines manufacturers MIT Media Laboratory movie negative objects operation Ortony person personal computer photographs play player pleasure problem reflective design reflective level response result Rodney Brooks role Rosalind Picard servant robot simple social sounds story task teapot three levels tion trust understanding usability vicarious video games visceral design visceral level voyeur watch William Revelle