Crossing the Chasm

Front Cover
HarperCollins, Jul 7, 1999 - Business & Economics - 227 pages
5 Reviews
Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets. This revised and updated edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

What people are saying - Write a review

User ratings

5 stars
3
4 stars
1
3 stars
0
2 stars
1
1 star
0

LibraryThing Review

User Review  - EmreSevinc - LibraryThing

If your background is in engineering or mathematics, you probably have enough prejudice against marketing books full of hype and buzz. Especially if you've been in the field and observed many a brand ... Read full review

LibraryThing Review

User Review  - brett_in_nyc - LibraryThing

OK I hate to say that such a banal business book captures in a few pages my over arching outlook on how change happens in the world (and just so happens to be a good way to approach launching high ... Read full review

Other editions - View all

About the author (1999)

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

Bibliographic information