Contemporary Marketing

Front Cover
Thomson South-Western, 2006 - Business & Economics - 656 pages
Contemporary Marketing by Boone & Kurtz has proven to be the premier principles of marketing text and package since the first edition. With each edition, this best selling author team builds and improves upon past innovations, creating the most technologically advanced, student friendly, instructor supported text available. The twelfth edition continues to provide the most current and up-to-date content by including the most current coverage of topics such as one-to-one marketing, strategic planning, guerilla marketing, customer relationship management, and much more.

References to this book

About the author (2006)

After a long and distinguished career, Louis E. "Gene" Boone passed away just before the publication of the Thirteenth Edition of CONTEMPORARY MARKETING. Over the years, students and colleagues at the University of Tulsa, the University of South Alabama, and other schools in the U.S., Australia, and Europe were fortunate to be influenced by Gene's insights. Many marketing instructors knew Gene through his distinguished career and remember the numerous contributions he made to business education. Gene was a pioneer of the marketing discipline and arguably the best and most creative business writer of his generation.

Bibliographic information

TitleContemporary Marketing
Available Titles CengageNOW Series
Contemporary Marketing, David L. Kurtz
AuthorsLouis E. Boone, David L. Kurtz
PublisherThomson South-Western, 2006
ISBN0324236735, 9780324236736
Length656 pages
Subjects ›  › 

Business & Economics / General
Business & Economics / Management
Business & Economics / Marketing / General
Business & Economics / Sales & Selling / General
  
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