Contagious: How to Build Word of Mouth in the Digital Age
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. This book will show you how to make products, ideas and behaviours really catch on.