Contagious: How to Build Word of Mouth in the Digital Age

Front Cover
Simon & Schuster, 2014 - Business & Economics - 244 pages
Why are some products and ideas talked about more than others? Why do some articles make the most emailed list? Why do some YouTube videos go viral? Word-of-mouth. Whether through face-to-face conversations, emails from friends, or online product reviews, the information and opinions we get from others have a strong impact on our own behaviour. This book will show you how to make products, ideas and behaviours really catch on.

Other editions - View all

Contagious: How to Build Word of Mouth in the Digital Age
Jonah Berger
Limited preview - 2013

About the author (2014)

Jonah Berger is an associate professor of marketing at the Wharton School at the University of Pennsylvania. Berger has been recognized with a number of awards for both scholarship and teaching. He is the author of Contagious: Why Things Catch On, a 2016 New York Times bestseller, and Invisible Influence:The Hidden Forces That Shape Behavior.

Bibliographic information

TitleContagious: How to Build Word of Mouth in the Digital Age
AuthorJonah Berger
Editionillustrated, reprint
PublisherSimon & Schuster, 2014
ISBN1471111709, 9781471111709
Length244 pages
Subjects ›  › 

Business & Economics / Marketing / Research
  
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