Construction Marketing Ideas: Practical Strategies and Resources to Attract and Retain Profitable Clients for Your Architectural, Engineering Or Construction Business

Front Cover
Mark Buckshon, 2010 - Business & Economics - 181 pages
Marketing in the architectural, engineering and construction industries lags behind most industries in sophistication and strategies. Many contractors chase public tender/bidding opportunities and others rely on repeat and referral business without appreciating the power of their brand (if they know what the word 'brand' means). This book addresses the architectural, engineering and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in cliches and who have been encouraged to try a variety of marketing ideas which simply don't work. The author has published a network of regional construction industry newspapers and websites for 20 years but does not encourage AEC marketers to use paid advertising, except in exceptional circumstances. He shows instead how being proactive with relationships and referrals -- rather than simply relying on them -- and working with relevant associations can provide incredible marketing results at little cost, and how the marketing process can actually be enjoyable.
 

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Marketing in the architectural, engineering and construction industries lags behind most industries in sophistication and strategies. Many contractors chase public tender/bidding opportunities and others rely on repeat and referral business without appreciating the power of their brand (if they know what the word 'brand' means). This book addresses the architectural, engineering and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in cliches and who have been encouraged to try a variety of marketing ideas which simply don't work. The author has published a network of regional construction industry newspapers and websites for 20 years but does not encourage AEC marketers to use paid advertising, except in exceptional circumstances. He shows instead how being proactive with relationships and referrals -- rather than simply relying on them -- and working with relevant associations can provide incredible marketing results at little cost, and how the marketing process can actually be enjoyable.  

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Excellent reading and spot-on about the late Sonny Lykos. This is just what I needed to get me out of the rut and inspired once again.
Thank you for sharing Mark.
--
Jesse R. Kirchhoff
Founder / CEO
Handyman Solutions
113 Jaycee Dr Ste 108
Jefferson City, Missouri 65109-0756
www.midmohandyman.com
Jefferson City: (573) 635-2708
Columbia: (573) 449-3400
Lake of The Ozarks/Osage Beach: (573) 635-2708
Fax: (866) 468-2970
 

Contents

The secrets to successful construction industry
3
Your brand Why it is so important
9
Your strengths passions and enjoyment are keys
17
Resources for determining your strengths
24
Your marketing budget
46
Your employees and your brand
49
Do what you do well and enjoy it
57
Part II
63
Online marketing ideas The changing environment
91
Blogging How why and when
101
Some effective advertising suggestions
111
The Internet The new frontier and opportunity
117
The printed media Traditional resources still work
125
Your publicity building blocks
141
The Brooks Act Who you know and what you know
159
Working with the Construction News
175

Association marketing 1
75
The wired or wireless world How to put online
85

Common terms and phrases

Bibliographic information