Construction Marketing Ideas: Practical Strategies and Resources to Attract and Retain Profitable Clients for Your Architectural, Engineering Or Construction BusinessMarketing in the architectural, engineering and construction industries lags behind most industries in sophistication and strategies. Many contractors chase public tender/bidding opportunities and others rely on repeat and referral business without appreciating the power of their brand (if they know what the word 'brand' means). This book addresses the architectural, engineering and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in clichés and who have been encouraged to try a variety of marketing ideas which simply don't work. The author has published a network of regional construction industry newspapers and websites for 20 years but does not encourage AEC marketers to use paid advertising, except in exceptional circumstances. He shows instead how being proactive with relationships and referrals -- rather than simply relying on them -- and working with relevant associations can provide incredible marketing results at little cost, and how the marketing process can actually be enjoyable. |
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Marketing in the architectural, engineering and construction industries lags behind most industries in sophistication and strategies. Many contractors chase public tender/bidding opportunities and others rely on repeat and referral business without appreciating the power of their brand (if they know what the word 'brand' means). This book addresses the architectural, engineering and construction industry's marketing challenges with a positive and practical approach especially for business owners who don't want to be bogged down in cliches and who have been encouraged to try a variety of marketing ideas which simply don't work. The author has published a network of regional construction industry newspapers and websites for 20 years but does not encourage AEC marketers to use paid advertising, except in exceptional circumstances. He shows instead how being proactive with relationships and referrals -- rather than simply relying on them -- and working with relevant associations can provide incredible marketing results at little cost, and how the marketing process can actually be enjoyable.
Excellent reading and spot-on about the late Sonny Lykos. This is just what I needed to get me out of the rut and inspired once again.
Thank you for sharing Mark.--
Jesse R. Kirchhoff
Founder / CEO
Handyman Solutions
113 Jaycee Dr Ste 108
Jefferson City, Missouri 65109-0756
www.midmohandyman.com
Jefferson City: (573) 635-2708
Columbia: (573) 449-3400
Lake of The Ozarks/Osage Beach: (573) 635-2708
Fax: (866) 468-2970
Contents
| 3 | |
| 9 | |
Your strengths passions and enjoyment are keys | 17 |
Resources for determining your strengths | 24 |
Your marketing budget | 46 |
Your employees and your brand | 49 |
Do what you do well and enjoy it | 57 |
Part II | 63 |
Online marketing ideas The changing environment | 91 |
Blogging How why and when | 101 |
Some effective advertising suggestions | 111 |
The Internet The new frontier and opportunity | 117 |
The printed media Traditional resources still work | 125 |
Your publicity building blocks | 141 |
The Brooks Act Who you know and what you know | 159 |
Working with the Construction News | 175 |
Common terms and phrases
Bibliographic information
| Title | Construction Marketing Ideas: Practical Strategies and Resources to Attract and Retain Profitable Clients for Your Architectural, Engineering Or Construction Business |
| Author | Mark Buckshon |
| Publisher | Mark Buckshon, 2010 |
| ISBN | 0981081606, 9780981081601 |
| Length | 192 pages |
| Subjects | › › Business & Economics / Marketing / General Technology & Engineering / Construction / General |
| Export Citation | BiBTeX EndNote RefMan |