Channels of Influence: CBC Audience Research and the Canadian PublicAn examination of the relationship between the Canadian Broadcasting Corporation and the public, with an emphasis on the role that audience research plays--or should play--within a public broadcasting organization. Based largely on previously unexamined archival sources and business records, as well as personal interviews and in-house research reports, the account includes a history of audience measurement methods in Canada and a critique of ratings as an instrument of cultural democracy. Canadian catalog no. C94-930138-8. Annotation copyright by Book News, Inc., Portland, OR |
Contents
Programming Paternalism | 14 |
United States and Britain | 30 |
International Surveys and the paneldiary technique | 55 |
Copyright | |
12 other sections not shown
Common terms and phrases
A.C. Nielsen Aitken Alphonse Ouimet American analysis areas audi audience measurement Audience Reactions audience research audimeter BBM Bureau BBM Files BBM's Bureau of Measurement Canada Canadian Broadcasting Canadian Broadcasting Corporation Canadian Radio Canadian Radio League CBC English CBC programming CBC Radio CBC Research CBC research department CBC Television CBC's CBCCR CBCRD cent coincidental commercial commission committee conducted Corporation criticism Crossley cultural democracy developed director DMC Files E.A. Weir Elliott-Haynes ence example February Graham Spry grams Hooper households Ibid interviews January June Kiefl listening and viewing March Massey commission ment meter method Montreal Morrison needs Neil Morrison Nielsen operation Ottawa Ouimet participants Plaunt produced public broadcasting qualitative question quintile radio and television radio audiences radio listening ratings services reports response sample Saskatchewan staff stations statistics survey techniques telephone testing tion Toronto viewers Weir Papers