Beyond Powerful Radio: A Communicator's Guide to the Internet Age : News, Talk, Information & Personality for Broadcasting, Podcasting, Internet, Radio
Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copyrighting, sales, commercials, promotions, production, research, fundraising, and more.
Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience.
Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers.
A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. For ordering purposes, Instructor Manual ISBN is 9780240522678.
What people are saying - Write a review
valerie geller is the teacher you wish you hadUser Review - tommy schnurmacher - Borders
If you had to pay one dollar for each helpful tip in Creating Powerful Radio, this book would cost ten grand. if you are in the radio business...or in any communication business, this book is a ... Read full review
Beyond Powerful Radio Storytelling Voice
Beyond Powerful Radio Creating Powerful News
Beyond Powerful Radio Working Across MultiPlatforms
Beyond Powerful Radio Marketing Content
Beyond Powerful Radio Making Money
Beyond Powerful Radio Understanding the Audience
Beyond Powerful Radio Final Notes