Advanced Googling: How to Search Smarter, Faster and More Efficiently on Google

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Garrett Wasny, MA, CMC, CITP/FIBP, Jun 8, 2014 - Computers - 407 pages
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This is the workbook for Garrett Wasny's Advanced Googling professional development seminar.  He delivers the course online and in-person to accountants, lawyers, doctors, engineers, pro sports executives and other elite knowledge workers worldwide.

In easy-to-understand and non-techical language, the course and manual explain how to:

  • Customize Google for maximum speed, security and style
  • Utilize productivity-enhancing apps and plug-ins that instantly enhance your Google experience and performance
  • Scan Google with added precision, nuance, speed and confidence
  • Discover literally 10x more information that’s hiding in plain sight on the Google search results page
  • Compose advanced search queries that generate more relevant results
  • Automatically and continuously monitor your operational landscape using free alert and aggregation services
  • Use Google’s new generation of predictive apps that know what you want without you having to ask
  • Use little-known hot-words and commands to uncover concealed Google signals
  • Creatively use language in Google search strings to boost relevancy
  • Transform Google into your backup brain, robot assistant and ambient sidekick
  • Leverage Google hundreds of ways to improve your online research, collaboration and communications in your professional and personal life 

 

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Contents

01 WHY STUDY GOOGLE?
23
GOOGLES BLIND SPOTS BIASES INACCURACIES AND COSTS
38
HOW TO CUSTOMIZE GOOGLE FOR MAXIMUM SPEED SECURITY AND STYLE
66
HOW TO BOOST GOOGLES ONLINE DISCOVERY POWER WITH APPS AND EXTENSIONS
99
HOW TO CORRECTLY AND COMPLETELY INTERPRET GOOGLE SEARCH RESULTS
111
06 GOOGLE SWEET TALK
151
USING CREATIVE LANGUAGE IN SEARCH STRINGS
177
TAKING RESPONSIBILITY AND DETERMINING WEBSITE CREDIBILITY
189
HOW TO CAPTURE ONLINE UPDATES A SINGLE DASHBOARD
243
HOW TO TAG SHARE AND RETRIEVE YOUR GOOGLE RESEARCH
253
HOW TO UNCOVER HIDDEN TRENDS AND PREDICT THE FUTURE USING GOOGLE TRENDS
271
HOW TO USE GOOGLE AS A MOBILE CONCIERGE SERVICE AND BACKUP BRAIN
279
HOW TO TAP GOOGLES SPECIALTY ARCHIVES AND NICHE CONTENT
322
HOW TO TAP THE UNDERRATED SEARCH POWER OF VIDEO
358
HOW TO KEEP UP WITH GOOGLES EVERCHANGING AND EXPANDING ECOSYSTEM
376
HOW GOOGLE WILL IMPACT THE FUTURE OF THE WORLD AND LIFE AS WE KNOW IT
380

09 GOOGLE TARGETING AND EXTREME DUE DILIGENCE
201
HOW TO SEARCH AND COMMUNICATE ON GOOGLE IN 50+ LANGUAGES
210
HOW TO SET UP AN ARMY OF ONLINE DISCOVERY ROBOTS USING GOOGLE ALERTS
224
HOW TO CHANGE FROM A GOOGLE ZOMBIE TO A GOOGLE HERO
392
ANNEX
399

Common terms and phrases

About the author (2014)

Garrett Wasny, MA, CMC, CITP/FIBP is a professional development consultant to accountants, lawyers, engineers, doctors and executives worldwide. He advises high-skill practitioners how to thrive in the digital age and unleash their online potential using productivity, search, mobile and social technologies

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