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Books Books 1 - 10 of about 45 related to Personal Influence, the Part Played by People in the Flow of Mass Communications.    

The effects of mass communication

Joseph T. Klapper - Communications research - 1960 - 302 pages
Presents the findings of research into the beneficial and adverse effects of mass media on the individual's values and behavior
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Daniel DAYAN - Performing Arts - 1994 - 320 pages
science as well. Finally, all those who were mesmerized by the Thomas/Hill hearings, the Gulf War coverage, and other recent media events will find it enlightening and instructive.
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Bowling Alone: The Collapse and Revival of American Community

Robert D. Putnam - History - 2000 - 541 pages
Shows how changes in work, family structure, women's roles, and other factors have caused people to become increasingly disconnected from family, friends, neighbors, and ...
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Mass Communication Theory: Foundations, Ferment, and Future

Stanley Baran, Dennis Davis - Business & Economics - 2008 - 400 pages
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy ...
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Connections: An Introduction to the Economics of Networks

Sanjeev Goyal - Business & Economics - 2012 - 304 pages
Networks pervade social and economic life, and they play a prominent role in explaining a huge variety of social and economic phenomena. Standard economic theory did not give ...
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Reader in public opinion and communication

Bernard Berelson - Social Science - 1966 - 788 pages
Essayists provide a theoretical analysis of public opinion in the light of the power and influence of the mass media
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