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Books Books 1 - 10 of about 45 related to Personal Influence, the Part Played by People in the Flow of Mass Communications.    

Election Studies: What's Their Use?

Elihu Katz, Yael Warshel - Political Science - 2001 - 285 pages
Academic studies of elections are not in the business of predicting outcomes. They are in the business of explaining them. The best studies treat voting data as raw material ...
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Media, Ritual, and Identity

Tamar Liebes, James Curran, Elihu Katz - Social Science - 1998 - 265 pages
Content Description #A tribute to Elihu Katz.#Includes bibliographical references.
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MEDIA EVENTS

Daniel DAYAN - Performing Arts - 1994 - 320 pages
science as well. Finally, all those who were mesmerized by the Thomas/Hill hearings, the Gulf War coverage, and other recent media events will find it enlightening and instructive.
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Broadcasting in the Third World: Promise and Performance

Elihu Katz - Social Science - 1977 - 305 pages
Broadcasting has long been considered one of the keys to modernization in the developing world. Able to leap the triple barrier of distance, illiteracy, and apathy, it was seen ...
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