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Books Books 1 - 10 of about 45 related to Personal Influence, the Part Played by People in the Flow of Mass Communications.    

Media, Ritual, and Identity

Tamar Liebes, James Curran, Elihu Katz - Social Science - 1998 - 265 pages
Media, Ritual and Identity examines the role of the media in society; its complex influence on democratic processes and its participation in the construction and affirmation of ...
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Election Studies: What's Their Use?

Elihu Katz, Yael Warshel - Political Science - 2001 - 285 pages
Academic studies of elections are not in the business of predicting outcomes. They are in the business of explaining them. The best studies treat voting data as raw material ...
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