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Books Books 1 - 10 of about 45 related to Media Economics: Understanding Markets, Industries and Concepts.    

Time and Media Markets

Alan B. Albarran, Angel Arrese Reca - Law - 2002 - 192 pages
This volume, arising from the Time and Media Markets conference, offers perspectives on time and its relationship to and impact upon media industries. For libraries, scholars ...
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Handbook of Media Management and Economics

Alan B. Albarran, Sylvia M. Chan-Olmsted, Michael O. Wirth - Business & Economics - 2005 - 750 pages
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives ...
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Media Economics: Theory and Practice

Alison Alexander, James Owers, Rodney A. Carveth, C. Ann Hollifield, Albert N. Greco - Language Arts & Disciplines - 2003 - 312 pages
This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of ...
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Management of Electronic Media

Alan Albarran - Art - 2009 - 360 pages
MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, takes a broad perspective approach, providing students the most accurate and current information on the management techniques ...
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The Social Media Industries

Alan B. Albarran - Computers - 2013 - 250 pages
This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability ...
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The radio broadcasting industry

Alan B. Albarran, Gregory G. Pitts - Language Arts & Disciplines - 2001 - 194 pages
Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to ...
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Media Management and Economics Research in a Transmedia Environment

Alan B. Albarran - Language Arts & Disciplines - 2013 - 296 pages
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the ...
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