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Books Books 1 - 10 of about 45 related to Media Economics: Understanding Markets, Industries and Concepts.    

Management of Electronic Media

Alan Albarran - Art - 2009 - 360 pages
MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, takes a broad perspective approach, providing students the most accurate and current information on the management techniques ...
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Media economics: concepts and issues

Robert G. Picard - Business & Economics - 1989 - 136 pages
How is it possible for USA Today to succeed while hundreds of daily newspapers fail nationwide? With the advent of cable television, why has the audience share of major ...
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The Social Media Industries

Alan B. Albarran - Computers - 2013 - 250 pages
This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability ...
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The radio broadcasting industry

Alan B. Albarran, Gregory G. Pitts - Language Arts & Disciplines - 2001 - 194 pages
Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to ...
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