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Books Books 1 - 10 of about 36 related to Media Economics: Understanding Markets, Industries and Concepts.    

Management of Electronic Media

Alan Albarran - Art - 2009 - 360 pages
MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, takes a broad perspective approach, providing students the most accurate and current information on the management techniques ...
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The Media Economy

Alan B. Albarran - Business & Economics - 2010 - 216 pages
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the ...
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The Social Media Industries

Alan B. Albarran - Language Arts & Disciplines - 2013 - 272 pages
This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability ...
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Handbook of Media Management and Economics

Alan B. Albarran, Sylvia M. Chan-Olmsted, Michael O. Wirth - Business & Economics - 2006 - 750 pages
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives ...
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The radio broadcasting industry

Alan B. Albarran, Gregory G. Pitts - Language Arts & Disciplines - 2001 - 194 pages
Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to ...
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Media Management and Economics Research in a Transmedia Environment

Alan B. Albarran - Language Arts & Disciplines - 2013 - 296 pages
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the ...
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Time and Media Markets

Alan B. Albarran, Angel Arrese Reca - Law - 2003 - 192 pages
This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic ...
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Media economics: concepts and issues

Robert G. Picard - Business & Economics - 1989 - 136 pages
How is it possible for USA Today to succeed while hundreds of daily newspapers fail nationwide? With the advent of cable television, why has the audience share of major ...
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