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Books Books 1 - 10 of about 45 related to Media Economics: Understanding Markets, Industries and Concepts.    

The Media Economy

Alan B. Albarran - Business & Economics - 2010 - 216 pages
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the ...
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Management of Electronic Media

Alan Albarran - Art - 2009 - 360 pages
MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, takes a broad perspective approach, providing students the most accurate and current information on the management techniques ...
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The radio broadcasting industry

Alan B. Albarran, Gregory G. Pitts - Language Arts & Disciplines - 2001 - 194 pages
Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to ...
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The Social Media Industries

Alan B. Albarran - Computers - 2013 - 250 pages
This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability ...
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Media Management and Economics Research in a Transmedia Environment

Alan B. Albarran - Language Arts & Disciplines - 2013 - 296 pages
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the ...
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