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Books Books 1 - 10 of about 45 related to Media Economics: Understanding Markets, Industries and Concepts.    

Media Economics: Theory and Practice

Alison Alexander, James E. Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco - Business & Economics - 2003 - 312 pages
Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines ...
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The Social Media Industries

Alan B. Albarran - Computers - 2013 - 250 pages
This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability ...
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The radio broadcasting industry

Alan B. Albarran, Gregory G. Pitts - Language Arts & Disciplines - 2001 - 194 pages
Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to ...
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Media Management and Economics Research in a Transmedia Environment

Alan B. Albarran - Language Arts & Disciplines - 2013 - 296 pages
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the ...
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Media economics: concepts and issues

Robert G. Picard - Business & Economics - 1989 - 136 pages
How is it possible for USA Today to succeed while hundreds of daily newspapers fail nationwide? With the advent of cable television, why has the audience share of major ...
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