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Books Books 1 - 10 of about 41 related to Media Economics: Understanding Markets, Industries and Concepts.    

Handbook of Media Management and Economics

Alan B. Albarran, Sylvia M. Chan-Olmsted, Michael O. Wirth - Business & Economics - 2006 - 750 pages
This handbook provides a synthesis of current work and research in media management and economics, and establishes an agenda for future activities. It will serve as a ...
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Understanding Media Economics

Gillian Doyle - Business & Economics - 2002 - 184 pages
Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts ...
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Introduction to mass communication: media literacy and culture

Stanley J. Baran - Language Arts & Disciplines - 2001 - 519 pages
This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping ...
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Comparing Media Systems: Three Models of Media and Politics

Daniel C. Hallin, Paolo Mancini - Political Science - 2004 - 342 pages
A comparative analysis of the relation between the media and the political system.
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The New Media Monopoly

Ben H. Bagdikian - Business & Economics - 2004 - 299 pages
"Ben Bagdikian has written the first great media book of the twenty-first century. The New Media Monopoly will provide a roadmap to understanding how we got here and where we ...
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How Hollywood Works

Janet Wasko - Business & Economics - 2003 - 248 pages
This volume details the processes involved in turning raw materials and labour into feature films. Janet Wasko surveys and critiques the policies and structure of the current ...
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Made in Japan: Akio Morita and Sony

Akio Morita, Edwin M. Reingold, Mitsuko Shimomura - Business & Economics - 1988 - 343 pages
Sony is one of the most powerful and respected multinational corporations in the world, and Akio Morita is its outspoken chairman. From his global perspective, Morita provides ...
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Social History of the Media: From Gutenberg to the Internet

Asa Briggs, Peter Burke - History - 2009 - 346 pages
This third edition has been thoroughly revised to bring the text up to date with the very latest developments in the field. Increased space is given to the exciting media ...
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