How is it possible for USA Today to succeed while hundreds of daily newspapers fail nationwide? With the advent of cable television, why has the audience share of major ...

Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to ...

MANAGEMENT OF ELECTRONIC MEDIA, Fourth Edition, provides the most accurate and current information on the management techniques used in the electronic media industry. Written ...