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Books Books 1 - 10 of about 45 related to Media Economics: Understanding Markets, Industries and Concepts.    

The Media Economy

Alan B. Albarran - Business & Economics - 2010 - 216 pages
The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the ...
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The radio broadcasting industry

Alan B. Albarran, Gregory G. Pitts - Language Arts & Disciplines - 2001 - 194 pages
Perhaps no form of mass media has undergone as much change and evolution as radio, which continues to reinvent itself today. This book introduces radio - from early history to ...
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Media Economics: Theory and Practice

Alison Alexander, James Owers, Rodney A. Carveth, C. Ann Hollifield, Albert N. Greco - Language Arts & Disciplines - 2003 - 312 pages
This thoroughly updated third edition focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of ...
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Media economics: concepts and issues

Robert G. Picard - Business & Economics - 1989 - 136 pages
How is it possible for USA Today to succeed while hundreds of daily newspapers fail nationwide? With the advent of cable television, why has the audience share of major ...
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The Social Media Industries

Alan B. Albarran - Language Arts & Disciplines - 2013 - 272 pages
This volume provides a timely and innovative look at the business aspects of social media. Examining social media in both descriptive and analytical ways, the chapters included ...
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Handbook of Media Management and Economics

Alan B. Albarran, Sylvia M. Chan-Olmsted, Michael O. Wirth - Business & Economics - 2005 - 750 pages
This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives ...
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Media Management and Economics Research in a Transmedia Environment

Alan B. Albarran - Language Arts & Disciplines - 2013 - 296 pages
This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the ...
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