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Strategic Marketing Problems: Cases And Comments, 12/E

Kerin Roger - Marketing - 2010 - 724 pages
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Strategic Marketing Problems: International Edition: University of the West ...

Roger Kerin, Robert Peterson - Business & Economics - 2013 - 744 pages
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Instructor's Manual to Accompany Strategic Marketing Problems: Cases and ...

Roger A. Kerin, Robert A. Peterson - Business & Economics - 1984 - 324 pages
Forty-five contemporary marketing cases, focusing on major decisions faced by marketing executives, present a diverse set of issues in a variety of industries. Sixty percent of ...
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Marketing

Eric N. Berkowitz, Roger A. Kerin, William Rudelius - Consumer behavior - 1989 - 792 pages
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Study Guide for Use with Marketing

William J. Carner - Marketing - 1997 - 348 pages
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Marketing: The Core

Roger A. Kerin, Steven William Hartley, William Rudelius - Business & Economics - 2004 - 502 pages
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Marketing Mix Decisions: New Perspectives and Practices

Roger A. Kerin, Rob O'Regan - Marketing - 2008 - 220 pages
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Metamorphosis in Strategic Market Planning

Vijay Mahajan, P. Rajan Varadarajan, Roger A. Kerin - Business & Economics - 2011 - 45 pages
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Contemporary Perspectives on Strategic Market Planning

Roger A. Kerin, Vijay Mahajan, P. Varadarajan - Marketing - 1990 - 468 pages
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Perspectives on Strategic Marketing Management

Roger A. Kerin, Robert A. Peterson - Marketing - 1980 - 520 pages
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