The provocative follow-up to the New York Times bestseller Predictably Irrational Why can large bonuses make CEOs less productive? How can confusing directions actually help us ...

Sample chapters from Predictably Irrational and Upside of Irrationality. Predictably Irrational Why do our headaches persist after we take a one-cent aspirin but disappear when ...

Mainstream economists everywhere exhibit an 'irrational passion for dispassionate rationality.' Behavioral economists, and long-time critic of mainstream economics suggests ...

Thaler and Sunstein offer a groundbreaking discussion of how to apply the science of choice to nudge people toward decisions that can improve their lives without restricting ...

The New York Times bestselling author of Predictably Irrational and The Upside of Irrationality returns with thought-provoking work to challenge our preconceptions about ...

Offers a fascinating look at the new science of decision-making--and how it can help us make better choices.

Every day we make choices. Coke or Pepsi? Save or spend? Stay or go? Whether mundane or life-altering, these choices define us and shape our lives. Sheena Iyengar asks the ...