Business research methods will serve as a text book on marketing research for students pursuing courses in management and commerce. The main focus is on the Indian context ...

The Industrial Revolution favored the growth of supply, until its surplus with regards to demand led to the paradigm shift from focusing on the product (“a good product sells ...

Abstract: A text for researchers, analysts, and advanced college students in the fields of business, economics, and agribusiness presents a systematic approach to problem ...

Managers increasingly must make decisions based on almost unlimited information. How can they navigate and organize this vast amount of data? Essentials of Business Research ...

Includes company and subject index, glossary, photo credits