books.google.ca - This book details the results of the authors' research using laboratory animals to investigate individual choice theory in economics--consumer-demand and labor-supply behavior and choice under uncertainty. The use of laboratory animals provides the opportunity to conduct controlled experiments involving...http://books.google.ca/books/about/Economic_Choice_Theory.html?id=s4zk69tXQs8C&q=backward&utm_source=gb-gplus-shareEconomic Choice Theory