The Media EconomyRoutledge |
Contents
Understanding the Media Economy | 1 |
Theories and Approaches Used to Examine the Media Economy | 19 |
Key Concepts to Understand the Media Economy | 35 |
Evolving Markets in the Media Economy | 51 |
MultiPlatform Media Enterprises | 69 |
Technology and the Media Economy | 85 |
Globalization and the Media Economy | 99 |
Regulation and the Media Economy | 111 |
Social Aspects of the Media Economy | 127 |
Finance Valuation and Investment in the Media Economy | 141 |
Labor and the Media Economy | 159 |
Assessing the Future of the Media Economy | 175 |
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| 191 | |
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Common terms and phrases
21st century activity advertising Albarran allocation analysis areas assets audiences audio Author’s billion broadband broadcast budgeting business models cable cash flow chapter competition concepts consumers Corporation countries Datamonitor decisions demand digital technology discussed distribute content distribution platforms employment evolving examined example film financial statements global HD radio household influence intellectual property Internet investment IPTV labor macroeconomic market structure media companies media content media economy media firms media industries media markets media products media revenue media-related mixed economy monopolistic competition multi-platform media enterprises nations NBC Universal net neutrality networks newspapers offer ofthe oligopoly operating ownership programs regulation regulatory sector share smart phones social aspects sound recordings Source spending stations strategy Table telecommunications television theories trade blocs traditional media trends understand United users valuation Viacom Video game consoles websites WFAA-TV