YouTube and Video Marketing: An Hour a DayA complete, task-based guide to developing, implementing, and tracking a video marketing strategy Online video marketing is crucial in today's marketplace. This guide teaches you proven, practical guidelines for developing and implementing video marketing for your organization. If you're a marketer, advertising professional, consultant, or small business owner, here's a relevant guide to understanding video marketing tactics, developing a strategy, implementing the campaign, and then measuring results. You'll find extensive coverage of keyword strategies and video optimization, distribution and promotion strategies to other sites and blogs, YouTube advertising opportunities, and crucial metrics and analysis.
YouTube and Video Marketing: An Hour A Day gives you the tools to give your clients or your organization a visible, vital marketing presence online
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Contents
An Hour a Day Chapter 1 A Short History of YouTube | 1 |
An Hour a Day Chapter 2 The Online Video Market | 25 |
An Hour a Day Chapter 3 Month 1 Map Out Your Video Marketing Strategy | 45 |
An Hour a Day Chapter 4 Month 2 Optimize Your Video | 85 |
An Hour a Day Chapter 5 Month 3 Create Viral Video Content | 123 |
An Hour a Day Chapter 6 Month 4 Create a Channel | 169 |
An Hour a Day Chapter 7 Month 5 Engage the YouTube Community | 209 |
An Hour a Day Chapter 8 Month 6 Learn Video Production | 257 |
An Hour a Day Chapter 9 Month 7 Become a YouTube Partner and Video Advertiser | 289 |
An Hour a Day Chapter 10 Month 8 Trust but Verify YouTube Insight | 337 |
An Hour a Day Chapter 11 Measure Outcomes vs Outputs | 375 |
An Hour a Day Chapter 12 Mysteries of Online Video Revealed | 411 |
An Hour a Day Glossary | 447 |
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