Redeveloping Communication for Social Change: Theory, Practice, and Power

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Karin Gwinn Wilkins
Rowman & Littlefield, 2000 - Social Science - 216 pages
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To reshape the field of development communication, Redeveloping Communication for Social Change proposes situating theory and practice within contexts of power, recognizing both the ability of dominant groups to control and the potential for marginal communities to resist. Contributors from communication and anthropology explore the global and institutional structures within which agencies construct social problems and interventions, the discourse guiding the normative climate for conceiving and implementing projects, and the practice of strategic interventions for social change. Examining early and emerging models of development, power dynamics, ethnographic approaches, gender issues, and information technologies, they speculate how a framework accounting for power might contribute toward new directions and applications in the field. Instead of mourning the demise of development communication, this volume should provoke critical debate that will help us change our approaches to meet new challenges.
  

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Contents

Introduction
1
Reconceptualizing Development Communication Theory
5
Gendered Agendas Dialogue and Impasse in Creating Social Change
7
Governing Reproduction Womens Empowerment and Population Policy Ronald Walter Greene
27
Reinventing Development Support Communication to Account for Power and Control in Development
39
Cultural Hybridity and the Public Sphere
55
Reconsidering Development Communication Practice
71
Communication for Social Change among Mexican Factory Workers on the MexicoUnited States Border
73
Mexican Popular Culture and Development An Intertextual History of Agustin Laras Aventurera
119
Same Language Subtitling on Indian Television Harnessing the Power of Popular Culture for Literacy
135
Civil Society and Citizens Media Peace Architects for the New Millennium
147
New Directions
161
Place Power and Networks in Globalization and Postdevelopment
163
Border Crossings Gender Development and Communication
175
The Contexts of Power and the Power of the Media
185
Accounting for Power in Development Communication
197

Power and Praxis in Development Communication Discourse and Method
89
A Discursive Perspective on Development Theory and Practice Reconceptualizing the Role of Donor Agencies Douglas Storey
103

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About the author (2000)

\Karin Gwinn Wilkins is assistant professor in the Department of Radio-Television-Film at the University of Texas at Austin, with joint appointments in the Center for Asian Studies, the Center for Middle Eastern Studies, and the Population Research Center.

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