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Doing Research in Business and Management:

An Introduction to Process and Method
Front Cover
2 Reviews
SAGE Publications, Sep 14, 1998 - Business & Economics - 309 pages
This wide-ranging text comprehensively overviews management research and research methodology. The authors take the reader through all the major stages of the research process and introduce the key methods.

After highlighting the different contexts and purposes, strategies and tactics, programmes and processes of management research, the authors provide detailed coverage of the relevant research approaches and methods. They discuss the interrelationship of theoretical and empirical research, and how these apply to practice. The implications of using quantitative and qualitative methods are examined, and practical advice is given on the available analysis techniques and software packages.

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Wow what a book. A complete guide to beginners in the field of research. The author has used simple language , which is easy to understand and has answered the most frequently asked questions, by a entry level researcher.

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Bibliographic information

QR code for Doing Research in Business and Management
TitleDoing Research in Business and Management: An Introduction to Process and Method
AuthorDan Remenyi
EditorDan Remenyi
Editionillustrated, reprint
PublisherSAGE Publications, 1998
ISBN0761959505, 9780761959502
Length309 pages
Subjects › 

Business & Economics / Management
  
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