Social Research MethodsStudying a social science degree? Need to know how to develop your research methods and write up your results more effectively? In the fourth edition of this lively and engaging textbook, Alan Bryman presents students with an updated and all-encompassing guide to the principle techniques and methodology in the field of Social Research. Adopting a coherent and student-friendly format, the book offers an encyclopaedic introduction to social research methodology, and considers a broad range of qualitative and quantitative methods to help students identify and evaluate the best approach for their research needs. Building on the success of the previous editions, this book is concerned with the ways that social researchers approach their craft. Bryman guides the reader through all aspects of the research process including formulating objectives, choosing research methods, securing research participants, as well as advice on how to effectively collect, analyse and interpret data and disseminate those findings to others. This fourth edition features a new 'supervisor experience' feature, which offers helpful tips from the supervisor's perspective on successful research, as well as a new chapter which tackles the sampling issues faced by qualitative researchers in a more consolidated fashion than in previous editions. Substantial updates have also been made to the existing material, particularly the internet research section, which has been fully revised to accommodate the extensive developments in this area. An Online Resource Centre accompanies the text and includes: For students: A student researcher's toolkit, providing guidance and advice on every aspect of social research Student experience podcasts Self-marking multiple choice questions for revision Annotated web links to useful articles, reviews, models and research guides A guide to using Excel in data analysis For lecturers: A lecturer's guide including lecture outlines, reading lists and teaching activities A suite of customisable PowerPoint slides Figures and tables from the text Case studies |
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answers approach asked behaviour Centre that accompanies Chapter coding concerned conducted content analysis context criteria data analysis definition difficult discourse discussion documents employed entails ethical ethnographic examined example experience feminist field find findings first focus group gender grounded theory identified important influence interest internal validity Internet involved issues Key concept kind Likert scale literature means mixed methods research node ofthe Online Resource Centre organization participant observation people’s problem qualitative data qualitative data analysis qualitative interviewing qualitative research quantitative and qualitative referred reflect relation relationship relevant replies research design Research in focus research methods research participants research questions research strategy researcher’s respondents response rate secondary analysis selected self-completion questionnaire semi-structured interviews significance social research specific SPSS structured interview structured observation suggests survey research theoretical theoretical sampling Thinking deeply tion Tips and skills topic validity variable writing