Public Relations for the New EuropeThis book is essential for anyone interested in Public Relations in New Europe Whether you are working in PR, studying PR, a journalist dealing with PR, or just interested in this fascinating and fast growing market, this book offers readers a vital insight into how PR works. |
Contents
| 2 | |
| 3 | |
Strategy and Planning | 57 |
Skills | 149 |
The Future of Public Relations in the New Europe | 209 |
Notes | 229 |
Glossary | 231 |
| 235 | |
About the authors | 239 |
| 243 | |
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Common terms and phrases
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