books.google.ca - "A readable and absorbing account of what advertising people try to achieve (whether or not they know quite how or why), grounded in Chris Hackley's real and recent acquaintance with the practicalities of advertising, as well as its principles.... He minimises the inevitable jargon of linguistics and...http://books.google.ca/books/about/Advertising_and_Promotion.html?id=t2Jp0hndoO0C&utm_source=gb-gplus-shareAdvertising and Promotion
