books.google.ca - The emergence of 'new media' and social media is widely discussed in contemporary society. However, media and public communication are mostly analyzed within particular theoretical frameworks and within specific disciplinary fields. Such approaches have created polarized views on media and communication,...http://books.google.ca/books/about/The_21st_Century_Media_r_evolution.html?id=rOal8bRULroC&utm_source=gb-gplus-shareThe 21st Century Media (r)evolution